KINGWOOD, Texas—Vision Source, a network of independent optometrists, has announced the launch of its “Beyond Your Eyes” campaign, an initiative designed to deliver a comprehensive approach that allows members to integrate advanced technology and foster enduring patient relationships. The campaign seeks to elevate eyecare from a routine service to a fundamental aspect of overall health, according to the announcement. “Exceptional eyecare goes beyond getting a routine eye exam or simply purchasing eyewear,” said Amir Khoshnevis, OD, president and chief medical officer at Vision Source.

Dr. Khoshnevis continued, “It means providing access to cutting-edge technology from doctors who are practicing at the height of their profession, ensuring that their patients’ eye health, vision and overall well-being are protected and optimized for life. We focus on patient needs and elevate the profession through both primary and advanced services. This approach allows us to adapt to the evolving needs of their patients. We are dedicated to fostering lifelong relationships and sharing the often-untold story of patient-centered care delivered by exceptional doctors who prioritize patient outcomes as the measure of their success.”

The “Beyond Your Eyes” campaign seeks to shift the focus from a transactional model to recognizing eye exams as vital diagnostic tools that provide valuable insights into overall health, according to the announcement. Through storytelling and visuals, the campaign connects with patients on a deeper level, the company stated, addressing their aspirations for improved vision and well-being. The company further noted that by emphasizing a holistic approach that leverages advanced technology, it defines eyecare as an essential component of health.

For more information about the “Beyond Your Eyes” campaign click here.

Founded in 1991, Vision Source is a network of independent optometrists, comprised of more than 3,000 locally owned practices and 4,500 optometrists in North America, including 200 doctor leaders.