PINELLAS PARK, Fla.—Transitions has announced 2025 dates for its annual Transitions Academy, with next year's event scheduled to take place from February 2 to 5, 2025, at the HW Marriott Grande Lakes in Orlando, Florida. The event will bring together industry professionals for three days of immersive learning, networking and innovation, Transitions said. Attendees will be able to participate in a wide range of workshops, seminars and hands-on sessions led by experts in the field, as well as learn from guest speakers.

There are three ways that industry professionals who wish to receive an invitation to Transitions Academy 2025 can do so:

1. Participate in the Transitions Points Plus Program – As part of the program, independent eyecare optical locations will be eligible to earn points for pairs of Transitions lenses sold and can redeem them for Transitions Academy attendance. Eyecare professionals interested in joining the Transitions Points Plus program can learn more and register at TransitionsPRO.com/PointsPlus.

2. Ask Their Lens Supplier Representative – Industry professionals should let their Transitions lens supplier know they would like to register for Transitions Academy. Many lens suppliers are providing opportunities for customers to attend. Practices enrolled in the Essilor Preferred Rewards program can redeem their points for Transitions Academy registration and hotel. 

3. Request a Spot / Nominate Someone to Attend – Interested industry professionals from North America can request an invitation (limited spaces are available) at TransitionsPRO.com/Academy. Additional details about cost and arrangements will be provided. 

More information about Transitions Academy 2025 is available online here.