NEW YORK—LensCrafters, part of EssilorLuxottica Group, announced it is launching LensCrafters Adaptive Progressive Lenses. The company partnered with Essilor Instruments and Shamir Optical Industry Ltd., a world-leading producer of high-performance lenses, to develop the new vision solution, exclusively available at LensCrafters stores in North America. LensCrafters said it leveraged “the best of EssilorLuxottica Group to build the new top tier lens, including investing in new technology to gather additional parameters necessary for lens customization. Utilizing AI big data technology in partnership with Shamir, ten years of prescription data were analyzed for identifying consumer needs and defining the technical specifications for the design of the lenses. Lastly, LensCrafters partnered with the operations and manufacturing teams to set up all the required industrial mechanisms to produce and distribute the lenses on a big scale ensuring a high level of service to customers."

LensCrafters Adaptive Progressive Lenses provide clear vision at all distances along the entire eye convergence path, for effortless focus by the wearer when shifting their gaze, even in dynamic settings. The lens personalization technology, approved for smartphone and computer usage, is tailored to a wearer’s unique posture and near vision requirements to accommodate near and intermediate viewing distances, providing premium convenience in one pair of glasses for each individual customer vision needs.

“We are thrilled to offer LensCrafters customers and patients an exceptional vision experience with the launch of our new and exclusive LensCrafters Adaptive Progressive Lenses. This lens truly gives patients and customers a personalized and effortless experience for easy transition from near to far,” said Alfonso Cerullo, president of LensCrafters. “The new lens combines LensCrafters’ four decades plus of vision expertise with advanced technologies powered by Shamir and is the newest lens offering within the company’s impressive portfolio of lenses."

 
 
With the consumers’ needs in mind, LensCrafters leveraged their new proprietary eye measurement system Eye-Ruler 2+, a technology that enables customizing of lenses tailored to fit each customer’s vision need, reinforcing the combination of technologies for their latest progressive lenses. Vision insurance providers will be including these new lenses under the Tier 5 category, LensCrafters’ announcement said.

LensCrafters currently operates over 1,000 stores in the U.S., Canada and Puerto Rico. LensCrafters opened its first Macy’s location in April 2016 and currently has five flagship stores in New York City, San Francisco, Palo Alto and Toronto, the first flagship in Canada that opened in July 2023.