Olympian and American gymnast Stephen Nedoroscik.

FARMERS BRANCH, Texas—National optical retailer Eyemart Express has announced that it is partnering with Olympian and American gymnast Stephen Nedoroscik to promote the company’s new omnichannel eye health experience. Launching on Nov. 1, 2024, the video-centric campaign spotlights Nedoroscik, who gained notoriety for sporting his glasses and winning bronze medals for Team USA with his pommel horse routine at the recent Paris Games. Eyemart Express' video series with Nedoroscik showcases his gymnastic prowess and athleticism lightheartedly in a variety of locales, including an Eyemart Express store, eye doctor's office and on-set trailer—a nod to his on-the-go lifestyle while appearing on "Dancing with the Stars."

The goal of the video series, the company noted, is to inspire fans and customers to shop and schedule eye exams anywhere at the click of a button on the optical retailer's new and intuitive e-commerce website.

“We were inspired by how Stephen used his platform at the Paris Games to demonstrate that wearing glasses is no barrier to high athletic achievement,” Katy Hanson, Eyemart Express chief marketing and merchandising officer, told VMAIL. "His genuine spirit and dedication to excellence in pommel horse training align perfectly with our own commitment to quality in the optical industry, which is why we connected with his team to collaborate on this campaign. Eye health is at the heart of our campaign with Stephen. With easier access to care, even on the go, we hope to inspire his fans and shoppers alike to prioritize their own eye health.”

 
Eyemart Express' new e-commerce platform allows customers to shop the retailer's assortment of glasses and sunglasses for adults and kids—along with Nedoroscik's picks. Additionally, the platform provides virtual try-on sessions and the ability to book comprehensive eye exams. The optical retailer's in-store "Glasses in a Blink" promise extends to its online platform, the company noted, with free next-day shipping available to shoppers, made possible by the eyewear being crafted in the retailer's local lens labs across the country.

“This recent launch isn’t Eyemart Express’ first omnichannel experience, but it is our most innovative and comprehensive yet, crafted to meet the eye health needs of today’s consumer in a blink," Hanson said. "No matter where shoppers are, they can access our extensive assortment of quality and affordable eyewear, plan an eye exam, and rely on our next-day delivery promise. Our network of local lens labs across the country is unmatched."

"I'm honored to partner with Eyemart Express and be part of their commitment to making eye health more accessible," added Nedoroscik. "Just like in gymnastics, the right gear is essential to success, and Eyemart Express makes it easier than ever to find the right glasses with their new e-commerce technology."

Beginning Nov. 1, users can access Eyemart Express' collaboration with Nedoroscik here.