Trudi Charest.

CALGARY, Alberta—CSI Dry Eye Software, an emerging artificial intelligence (AI) dry eye software company pioneering AI in dry eye diagnostics and treatment recommendations, announced that it has appointed Trudi Charest as chief sales officer. Charest has had a distinguished career spanning over three decades in the eyecare industry. She is a licensed optician who has worked in retail optical, wholesale with Bausch + Lomb, clinical consulting with Optos, and as VP of marketing training for Eye Recommend before co-founding a digital marketing agency for optometrists and ophthalmologists, Marketing4ECPs.

Charest brings an impressive history of business development, international public speaking, venture start-ups, best-selling authorship, and board direction, and most recently was recognized as the 2024 Pyxis Award Winner by the Optical Women’s Association for outstanding contributions to the growth of leadership of women in optical.

Charest’s appointment comes at a significant time in the software’s history as it continues to release new AI advancements and enhancements to the technology that are the first-of-its-kind in dry eye management, the company said. Invented and founded by Ahmed Al-Ghoul, MD, the main goal of the dry eye software is to make diagnosing and treating dry eye disease more accurate, organized, and efficient for all practices. “We are excited to have Trudi join our team here at CSI Dry Eye Software and continue our expansion and growth globally,” said Adam Idris, COO.