Felicia Timmermann, OD, MS, FAAO.

ROCHESTER, N.Y.—As part of its fourth consecutive direct-to-consumer initiative aimed at raising awareness with parents and caregivers about childhood myopia, CooperVision recently participated in a national media tour, the company recently announced, conducting interviews with broadcast television and radio news outlets across the country. Felicia Timmermann, OD, MS, FAAO, senior manager of myopia management at CooperVision, led the interviews, discussing how children's lifestyles, with less outdoor time and more screen time, are contributing to the nationwide rise in myopia.

She also highlighted MiSight 1 day soft contact lenses, an FDA-approved product that slows myopia progression in age appropriate children, offering parents an option to help protect their children's vision and future eye health.

“The tour created an incredible opportunity for nationwide outreach, informing parents that an FDA-approved solution exists to slow myopia progression—empowering them to take meaningful steps to protect their child’s vision and future,” Dr. Timmermann told VMAIL. “With children spending more time on screens and less time outdoors, it’s essential to equip parents with all available options to protect their kids’ eye health.”

 
The tour included a total of 26 interviews (17 television and nine radio), the company stated, airing in national media outlets and local stations in the top 35 designated marketing areas such as New York, Boston, Tampa, St. Louis, Dallas, Houston, Seattle, Denver, and Salt Lake City.