SALT LAKE CITY—1-800 Contacts announced yesterday the launch of SeekWell, the new moniker for a parent company focused on making vision care simple, affordable and accessible, the company said. SeekWell, which was developed internally, will now serve as the umbrella corporation for its flagship brand 1-800 Contacts, as well as Hello Eyes and Luna. The move to a parent brand will allow each company to preserve its unique identity and purpose while allowing for growth in the larger industry of vision care, the company noted.

“Twenty-eight years ago, 1-800 Contacts started on a college campus with the goal to disrupt the vision care industry and today has become the largest seller of contact lenses in the United States,” said SeekWell CEO John Graham. 

Graham added, “Over the years, we have expanded outside of contact lenses to include Liingo Eyewear, Hello Eyes and Luna, in addition to offering optical telemedicine services like ExpressExam. All our companies have a new home under SeekWell, a parent company we created that allows us to align under a single entity while providing more flexibility for our next phase of growth.”
SeekWell believes consumer choice and technology should enable everyone to take control of their vision care. 1-800 Contacts is the largest retailer of contact lenses and leading ocular telehealth provider in the U.S., serving more than 20 million customers over the last 28 years. 1-800 Contacts is headquartered outside of Salt Lake City in Draper, Utah. 

Hello Eyes aims to make vision correction more convenient and accessible for Canadians. The eyewear company offers customers an innovative new way to get vision exams, glasses and contacts all in one place, right from their mobile phones.
Luna offers an integrated suite of technologies and services to forward-looking eyewear retailers, brands and doctors all around the world. With headquarters in Salt Lake City and Tel Aviv, Luna offers solutions for retail, prescription support and fulfillment "to make the process of buying eyewear and contact lenses simple, exceptional and affordable for everyone."

CNT Holdings, name of the parent company for the 1-800 Contacts business, will continue as a holding company within SeekWell. A spokesperson explained to VMAIL that the group didn't have an external-facing brand for all of its companies and colloquially referred to things under the 1-800 Contacts name. The decision to launch SeekWell was done in partnership with the group's owner, KKR, the global investment firm which acquired 1-800 Contacts in September 2020.