BUSINESS: Research + Stats How Americans Feel About Health and Wellness By Staff Thursday, September 14, 2023 1:50 PM Approximately 90 percent of Americans have some form of health insurance, according to a report "Defining Health & Wellness, and the Barriers to Change" from The 3rd Eye. Despite this, the data demonstrate that many still face challenges in accessing health care due to barriers that exist for consumers when accessing quality health care—such as the lack of time, energy, and cost. Based on a survey conducted among 1,200 adults across the nation, the report is a snapshot of Americans' influences and behaviors regarding health and wellness. The findings establish that today's consumers have redefined their perspective on health and wellness, with those under the age of 45 spearheading the way. Despite this, the data demonstrate that many still face challenges in accessing health care due to barriers that exist for consumers when accessing quality health care—such as the lack of time, energy and cost.The health care system has traditionally emphasized the importance of physical health, however, research findings indicate that mental health is a priority among diverse consumers with 64 percent of Black respondents being motivated to improve their mental well-being, followed by 58 percent of Hispanics. As for the perception of mental health challenges, only 23 percent of all respondents consider it a sign of weakness, pointing to a decline in the stigma surrounding mental health concerns."This report was developed as a guide for the health and wellness marketing industry to call out significant changes in consumer behavior that have occurred recently," stated The 3rd Eye's chief vision officer, Diana Brooks. "In an effort to bridge the gap between consumers and health care brands, I anticipate that our findings and insights will prove to be invaluable in helping brands engage with their audiences as well as establishing trust and credibility.”Based on the report's findings, health care brands can consider various approaches to build trust and reach their consumers, such as:1. Make health and wellness truly accessible.2. Support consumers' search for longevity.3. Take care of your health and wellness decision maker.4. Build connections with multicultural communities.5. Invest (appropriately) in remote technology and apps.6. Use social influence for good.These research findings are available for download here at no cost.