One in three consumers use social media to learn about or discover new products, services or brands, according to a new research report from Sprout Social. Additionally, one in four also use social media to purchase products. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 U.S. consumers and 250 business executives to better understand how they use social media and its impact on an organization.
 
According to the report, 78 percent of consumers are more willing to buy from a brand and 77 percent will choose a brand over a competitor after a positive experience with a brand on social media.
 
Additionally, the report found that 91 percent of executives anticipate their company’s social media marketing budget will increase over the next three years, and the majority expect it will increase by more than 50 percent.
 
To view the report, click here.