What’s New: Modstyle International has debuted Project Green, its newest brand designed for environmentally conscious individuals and practices.
What’s Green: The collection showcases bio-acetates, compostable demo lenses and innovative hinge designs alongside a new environmental initiative—for every frame purchased, the brand will plant one tree through One Tree Planted. Project Green debuted its inaugural collection at O=MEGA23/WCO4 in Melbourne, Australia in September 2023 and has already planted more than 3,500 trees in both the Amazon Rainforest and in Canada as part of the Forest Fire Recovery Project. Project Green launches with 30 models and 120 SKUs, predominantly featuring feminine styles but with several tailored for men. Design details focus on earthy tones, contemporary shapes and dedicated attention to detail.
What to Know: CEO and co-owner of Modstyle International, Mark Wymond, said, “As consumers increasingly prioritize environmental responsibility, we recognized a growing demand for sustainable eyewear that doesn't compromise on quality or style. With Project Green, we're empowering individuals to make a positive impact on the planet while expressing their personal style… Project Green incorporates top-tier materials sourced from industry leaders like Mazzucchelli, ensuring both style and sustainability are seamlessly integrated.” John Justice, VP of North American sales for Modstyle International said, “Our customers have embraced the mission behind Project Green. They love the quality of the eyewear and feel proud to bring this collection to their patients.”