BUSINESS: Going Green: GREEN Lines Eastman, Swiss Eyewear Group Collaborate to Present INVU 10th Anniversary Collection With Tritan Renew By Staff Wednesday, January 31, 2024 8:20 AM What’s New: Eastman and Swiss Eyewear Group (SEG) have announced a partnership to celebrate the 10th anniversary of SEG’s INVU eyewear collection. This collection features Eastman Tritan Renew in all frames. What’s Green: Tritan Renew is made with 50 percent certified recycled content derived from hard to recycle waste. The collection offers contemporary and stylish sun designs, as well as a selection of polarized lenses. What to Know: Jerry Dreifuss, CEO of SEG, said, “We are delighted to work with Eastman to ensure that fast-moving, affordable fashion and environmental responsibility are not mutually exclusive. With the launch of this new sustainable collection, INVU continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability.”Rachel Oakley, eyewear segment leader for Eastman’s plastics division, said, “Eastman is glad to collaborate with Swiss Eyewear Group, a global leader in fashion eyewear known for its commitment to innovation and quality. We are proud SEG has chosen Tritan Renew as they embark on a more sustainable eyewear journey. By joining our partners utilizing the wide capabilities of molecular recycling technologies, SEG ensures that Tritan Renew remains a reliable and environmentally responsible choice accessible to the greatest number of eyewear consumers.”www.swisseyeweargroup.com