NORWALK, Conn.—Vision Expo, organized by co-owners RX and The Vision Council have announced the upcoming launch of its new brand identity, which will officially debut in mid-November, accompanied by a comprehensive resource guide with new brand assets and details to update all relevant marketing materials. The rebrand includes a refreshed logo, enhanced branding, streamlined and simplified event navigation, improved programming and a host of new features. The Vision Expo rebrand is not just a change in appearance but a renewed commitment to the optical industry, reflecting the future of fashion and innovation while reinforcing a commitment to building community, the announcement said.

Beth Casson, group vice president at RX, said, “We are excited to celebrate the forthcoming reimagined Vision Expo. This new offering reflects extensive research and valuable customer insights. The entire event value proposition and experience will be carefully driven by the feedback and preferences we've gathered directly from the audience.”

Vision Expo East 2025 will take place in Orlando, Fla., at the Orange County Convention Center (OCCC) from February 19 to 22, 2025. According to Vision Expo, the new location and reimagined show will offer a centralized environment with the venue, hotels, meeting spaces and special events all located within a walkable area. This will ensure a more connected, community-driven experience, show organizers said.

Mitch Barkley, vice president of trade shows at The Vision Council, said, “Vision Expo has always been a show with vision. As we continue to invest in the show’s growth and evolution, we are underscoring our industry’s shared commitment to help people make informed decisions about the eyewear products and eyecare services they need to see and live their best.”

To pre-register for Vision Expo East 2025, visit the Vision Expo Pre-Registration page here. The schedule of education and event details will be announced soon. Vision Expo encourages the industry to engage peers and customers to spread the word about the future of the Vision Expo Shows.