CINCINNATI—Super Optical has announced that it is forming a national network of sales representatives to help increase awareness of its FastGrind Lens Surfacing System and other core products. The move is in response to a recent survey of existing FastGrind customers, which revealed that the leading reason FastGrind was not adopted by the practice sooner was because they were not aware of the technology benefits or savings potential, Super Optical said. “To date Super Optical has handled FastGrind sales completely internally, which has brought FastGrind to nearly 60 countries worldwide," CEO/owner Andy Hawes explained.

"However, if our mission is to help independent eyecare professionals in the United States remain independent, we need to do a better job of raising the awareness of how FastGrind can play a part in that independence.”

The FastGrind is an all-in-one surfacing system that produces digitally enhanced progressives as well as other lens designs. The system requires only tap water and isn’t messy to operate, the company said. Super Optical plans to primarily utilize the existing network of independent frame representatives that want to add non-competing product lines to their portfolio, but plans to recruit other sales professionals as well. The sales reps are not expected to perform any of the training or ongoing account management, according to Super Optical.

“We have made it as easy as possible to join our network. If you’re interested in spreading awareness of FastGrind to independent optical shops, we want to compensate you for that effort,” said Hawes, who is accepting applications at