Darren Rosenthal.
FRISCO, Texas—Schneider Optical Machines has announced the addition of Darren Rosenthal in the role of sales director–western US. In this role he will manage the sales of machinery and related technologies to customers in the Rx lens manufacturing space. Rosenthal has over 20 years experience in the optical industry, most recently with Eyoto as head of commercial and with over 10 years at Hoya, most recently serving as a strategic account manager, according to the announcement.

Schneider vice president of sales Kevin Cross commented, “Darren is a welcome addition to our team to continue to bring Schneider’s industry leading manufacturing technologies to Rx labs and retailers of all sizes. Darren will have an immediate impact—he brings with him a wealth of industry experience and really understands the needs of optical labs. His strong experience throughout all facets of our industry will certainly be a huge benefit to our customers. In addition, his customer-first mentality fits perfectly with our core beliefs here at Schneider.”

Added Rosenthal, “This position allows me to work with the most innovative optical equipment manufacturer in the world. Having seen Schneider’s incredible industry leading machines and technologies firsthand for many years, I am thrilled to be part of such a special team. It’s exciting to help continue the growth of Schneider’s technology in the lab industry. I’m looking forward to helping our customers grow with the best technology in the industry.”