ZURICH, Switzerland—read on, a Swiss reading glasses design company, has appointed Prolens AG as a new distribution partner for its "read on light" reading glasses in Switzerland and Austria, to advance market growth and expansion in Europe, the company announced. Prolens AG, who will sell read on light directly to Swiss and Austrian (via Bilosa) customers, is Switzerland’s premier supplier for opticians and ophthalmologists with a large selection of contact lenses, eyecare products and accessories, according to the announcement.

read on light is a super light reading glasses concept featuring a bold, colorful and contemporary design, the company said. read on launched their first product in 2021, a super thin reading glasses design made of lightweight TR90, which can be stored discreetly inside a smartphone case.

As a result of the partnership with Prolens AG, read on now has a warehouse in Europe in addition to those in Switzerland and the U.S., the company said, enabling it to supply its customers faster and more cost-effectively.

 
 
“This is a significant step forward for our new product, read on light, following the launch earlier in the year,” said Sandra Kaufmann, co-founder of read on. “Prolens AG are experts in their field in Switzerland and Austria, offering a carefully selected, high-quality product portfolio in which read on light will be a perfect addition. We are delighted that our first partner in Europe is one of such high caliber, with decades of experience and know-how.”

“The innovative product from read on perfectly matches the quality requirements of our customers," said Marc Streit, director of sales and marketing, Prolens AG. "The reading glasses not only look great, they also combine functionality, design and Swiss style in a unique way. We are delighted to offer read on light reading glasses to our customers in the Swiss and Austrian markets.”

read on said it plans to appoint further partners in other key markets in Europe in the next eight to 12 months.