BUSINESS Optical Lab Software Solutions Launches Global Rebrand as Rx-Universe By Staff Saturday, March 18, 2023 12:24 AM DALLAS—Optical Lab Software Solutions, Inc., a leading provider of lab management software, has announced its global rebranding as Rx-Universe, a change that reflects the company’s focus on moving confidently into the future of optical lab technology, and embracing where the forward-thinking industry is headed next. To keep brand recognition intact, the former name has become the company’s new brand statement, Optical Lab Software and Solutions, clearly communicating who the organization is and what it offers.Rx-Universe partners with optical labs in their pursuit of efficiency, quality and profitability by providing forward-thinking lab management software, industry-wide expertise and unparalleled support. Rx-Universe is part of a global team of partners, ready to help optical labs solve any issue with diverse expertise and excellence.In addition to support, the company said it delivers comprehensive production control, integrated business intelligence, flexible and scalable architecture and a modern user interface, equipping optical labs to excel in a fast-moving industry. Leadership at Rx-Universe said the new name, logo and brand identity better represent the company’s position as a trailblazer in the LMS industry, while elevating its look with a more modern design and communicating the brand’s value more clearly to the optical lab community.“We are thrilled to rebrand as Rx-Universe. We believe it’s the perfect time to establish Rx-Universe as the leader in LMS technology, and reconfirm our strong commitment to our customers for delivering innovative solutions and expert care,” said Jodi Nickerson, senior director of sales and marketing.“This rebrand is so much more than a name change and new logo. It’s a reflection of who we’ve been, yet sends a clear message that Rx-Universe is the brand we are taking into the future, and the brand labs can trust,” Nickerson said.Rx-Universe is a suite of lab management software technology, offering a high level of capability, flexibility, and modern user experience. It features a flexible and scalable architecture, a modern user interface, integrated business intelligence, and comprehensive production control to help lab leaders increase efficiency and elevate quality.Rx-Universe provides expert consultation and on-demand support services from a global network of partners to help optical labs solve issues quickly and keep moving forward, the company said.To support the rebranding, Rx-Universe has launched a new website at rx-universe.com, showcasing the usability and suite of features Rx-Universe has to offer. They have also launched digital profiles with major social media platforms including Facebook, Instagram, LinkedIn, Twitter, and coming soon to YouTube.The new Rx-Universe brand will be debuted at Vision Expo East 2023 at Booth #F2855 in New York City from March 16 to 19.