NEW YORK—Oakley has renewed its on-field partnership and license agreement with the National Football League, extending the on-field partnership deal as the official eyewear provider through 2030. This seven-year extension follows the announcement of Oakley’s NFL FLAG partnership and latest drop of Patrick Mahomes II Signature Series Collection. Oakley will equip all 32 teams and staff with pro-shields and eyewear, all powered by Prizm Lens Technology. Since the partnership began, NFL athletes have had the opportunity to wear Prizm Clear Shields in game.

Oakley Prizm Clear Shields are equipped with Prizm Lens technology, allowing players to see more detail and contrast in their environment. Through close collaboration with Team Oakley athletes, the design process has continued to evolve to not only stand out on the field, but also focus on the importance of eye health and safety for the players.

In addition to shields, Oakley will continue to equip all coaches and staff with innovative eyewear. For fans looking to show support of their favorite team, the brand offers the Oakley Custom Program, complete with the ability to personalize eyewear by choosing frames, lens colors and the option to engrave team names and initials on the lens which can be found in store or online.

Team Oakley boasts an elite roster of NFL athletes whose influence resonates not only on the field, but also off the field socially and culturally. Oakley athletes include Super Bowl winning quarterback and founder of 15 & The Mahomies, Patrick Mahomes II; community mentor and top wide receiver DK Metcalf; first-round draft pick and 2022 Walter Payton Man of the Year nominee, Derwin James; and many more. A recent signing to Team Oakley includes Justin Jefferson.

In addition, Oakley is extending its commitment to Move The Game Forward, empowering the emerging athletes of tomorrow and encouraging positive community impact beyond the field. By leveraging sport performance optics heritage, Oakley’s partnership focuses on delivering cutting-edge lens technology to both athletes and fans. Through Oakley’s partnership with the National Football League and now NFL FLAG, the brand aims to inspire the next generation of athletes through product design and innovation.

Caio Amato, Oakley's global head of marketing, said, “The partnership with the NFL is far from being a conventional sponsorship deal; rather, it grants us the opportunity to offer young people access the sport, to a better life and community. This collaboration not only nurtures athletes but also shapes well-rounded individuals to make a difference both on and off the field. Moving forward, our goal is to continue inspiring these kids to believe in themselves, to be who they are, while also pushing the boundaries of innovation to establish a new standard for the entire sports industry.”

Fabrizio Uguzzoni, president of Professional Solutions for EssilorLuxottica North America, said, “Our extended partnership with the NFL signifies not only value alignment, but a strong commitment to product design, innovation and safety. For sales professionals, retail partners and eyecare providers, our relationship with the NFL strengthens Oakley’s position as a leader in sports-performance and optical innovation, it benefits our retail partners and eyecare professionals and provides customers and consumers with a premium range of products that are backed by the NFL.

"This goes far beyond the game—it’s about delivering eyewear solutions with the power to redefine how athletes, fans and sport enthusiasts experience the sport on and off the field,” Uguzzoni said.

Justin Jefferson, Minnesota Vikings wide receiver and Team Oakley athlete, said, “Embracing the game means prioritizing every aspect of my performance, including my visual clarity and eye health. Oakley Prizm Shield on the field is a crucial element to my game as it empowers me on the field, ensuring my physical safety remains a priority. In the moments where focus and precision make all the difference, I trust Oakley to provide me with best-in-class products.”