MILAN, Italy—Mido 2023 concluded its three-day 51st edition on Monday, Feb. 6, 2023. This years’ show attendance peaked at 35,000 industry professionals, a 60 percent increase over 2022 visitor numbers. Eighty percent of this year’s visitors were from Europe, while 20 percent visited from the rest of the world. Of the total number of visitors, 53 percent were Italian. Of the more than 1,000 exhibitors representing the entire supply chain, 72 percent were international and 28 percent were from Italy. Among the overseas exhibitors, 51 percent were from Europe, 42 percent from Asia and 7 percent from the rest of the world, organizers reported.

Some 380 accredited journalists were in attendance, and over 100 articles were published throughout the three days of the show, following on the about 500 that had been published in the preceding weeks. A number of TV crews were present at the show as well.

Mido president Giovanni Vitaloni said, “We have an exciting responsibility that comes with being the gold standard, global eyewear event and that is, to bring together supply and demand for professionals who participate in Mido. This year, we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this—to delight those who participate to such an extent that they cannot help but be here every year.”

 Mido president Giovanni Vitaloni.
For visitors, the show featured a number of innovations and events. This year there was a special focus on opticians, including “How to?” meetings at the OTTICLUB and the presentation of specialized books in the Book@MIDO program. The show also focused on sustainability with dedicated areas and awards. Entertainment and glamour also took center stage at Mido, with VIP guests, flash mobs, exhibitions and awards in the Mido squares throughout the show.

In addition to substantial live participation in the event, there was equally significant online activity. Users from around the globe connected to the Mido social profiles, with more than 15,000 shares between posts and stories. Communication in the three days of the fair exceeded 1.4 million impressions, with this growth also reflected in the 50,000 interactions on the pages, a more than 30 percent increase over last year.

The website was visited by more than 30,000 people (+50 percent over 2022) while the digital platform counted 12,000 members, 650 showcase pages and more than 40 events that will continue to be available until December 2023.

Mido 2023 welcomed 35,000 industry professionals from around the world.

President Vitaloni said, “We have a responsibility to be among Italy’s most international events and, without a doubt, the industry leader at a global level. This means organizing a show that meets the needs of professionals who, every year, arrive from around the world to conduct business at Mido.”

Mido 2024 is set for February 3-5, 2024 at Fiera Milano Rho.

The show continues on the online platform and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn.