PHOENIX—Eyewear by R.O.I. and the Bulova Corporation have announced the extension of their licensing agreement through 2028. “As Bulova embarks on its milestone of 150 years of continuous business operations, we are reminded of the great partnerships and collaborations needed year after year to ensure brand success," said Bulova’s managing director Michael Benavente. "Our partnership with Eyewear by R.O.I. is an equally long-lasting one that reiterates both of our company’s ethos for quality, craftsmanship and style.”

“We have proudly represented the iconic Bulova brand in the eyewear category for 30 years and look forward to continuing to do so for many more,” added John Alofs, Eyewear by R.O.I. founder and CEO.

Eyewear by R.O.I. designs, manufactures and distributes eyewear throughout North America, Asia, parts of Europe and Australia.