CARLSBAD, Calif.—Bollé Safety has announced the addition of two new team members to support the company’s continued growth and expansion in North America. Cheryl Meadows has joined as the new business development manager, focusing on Texas and the South-Central regions, while Jason Beddigs has been appointed as the strategic accounts manager for NAM. Meadows, who has over a decade of experience in business development, will be responsible for driving sales, establishing strategic partnerships and expanding the brand’s presence in the South Central Gulf Coast region and the surrounding areas.

Beddigs, who brings extensive knowledge of the market and a proven track record in account management, will be responsible for nurturing key accounts, driving revenue growth and providing tailored solutions to meet the unique needs of customers in North America.

Richard Heppel, chief commercial officer at Bollé Safety, said, “We are thrilled to welcome Cheryl and Jason to our team. Their combined expertise and proven success in their respective fields will play a vital role in supporting our growth strategy and further strengthening our footprint in North America.”