Advances in Multifocal Contact Lens Technologies

By David Schaeffer, OD, FAAO / Contributing Editor
Sunday, June 18, 2023 1:58 AM It seems that nearly every year, contact lens manufacturers are trying to innovate and release new products to market, and this year is no different. Many of the products that have either recently launched or that are soon-to-launch are targeted at the growing presbyopic population.

How to Use Social Media to Promote Vision Therapy

By By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Fulmer, OD, FAAO, FCOVD

Friday, January 17, 2020 10:22 AM Social media is where many, if not most, of your patients spend vast amounts of personal time. You can leverage posts to sites like Facebook and Instagram to market to them where they already are, rather than hoping they open promotional e-mails or postal mail messages. Here’s how our practice, which has a vision therapy focus, and no optical retail business, uses social media to communicate with current, and prospective, patients.

E-Blasts Are Low-Cost But Bring High-Impact

By Agustin Gonzalez, OD, FAAO, ABCMO
Monday, May 22, 2017 4:15 PM

Your patients receive e-mails every day from many businesses. Shouldn’t an e-mail, at least once in a while, be from your practice? This is how my practice ensures e-blasts to patients have an impact–even when they aren’t opened.

A Way to Manage Your Practice's Social Media Posts With Buffer

By Alan Glazier, OD, FAAO
Wednesday, November 27, 2013 7:18 AM ROCKVILLE, Md.—Social media is a thing to share and be shared. It is acceptable to share content you create, or content which you find brings value to your audience.

How Google Trends Can Work for You

By Alan Glazier, OD, FAAO
Wednesday, September 25, 2013 7:21 AM ROCKVILLE, Md.—A remarkable tool awaits inside of Google if you can figure out how to use it to your advantage. Google Trends digs down and provides information around the search terms people have been entering into the Google search engine.

Mouse-Be-Gone! Helpful Tips on Social Media Shortcuts

By Alan Glazier, OD, FAAO
Wednesday, September 25, 2013 7:18 AM ROCKVILLE, Md.—Welcome to the world of social media keyboard shortcuts. I'm sure you frequently use keyboard shortcuts to navigate your various programs but I bet you didn't know there are keyboard shortcuts that can help you navigate social media sites, specifically Facebook and Twitter!

Finding Business Reasons to Use Snapchat

By Alan Glazier, OD, FAAO
Wednesday, July 31, 2013 2:18 AM ROCKVILLE, Md.— Snapchat is a smartphone app that enables you to share photos with others.

Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

By Nathan Bonilla-Warford, OD, FAAO
Thursday, April 11, 2013 4:30 PM TAMPA, Fla.—What would 'online magic' for an eyecare professional look like? The ideal online presence for an ECP practice would be so effective that it would not only display factual information about the practice, but also make potential patients comfortable before they set foot in the door.

Contactually: A ‘Personal Assistant’ To Manage All Your Contacts

By Alan Glazier, OD, FAAO
Wednesday, December 26, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—If you’re like me, you constantly think about the people in your contact list, with the best intentions of contacting them periodically to let them know you’re thinking of them, conduct further business, keep them in the loop as to relevant goings-on etc. But with our busy schedules and huge contact lists, it isn’t always realistic to do so.

Introducing Contactually, which is a personal assistant for your professional (and personal) contacts. Contactually analyzes the relationships in your contact lists and automatically prompts you to reengage with the people you deem important who may have “slipped off your radar.”

Get Your Skills and Expertise Endorsed on LinkedIn

By Alan Glazier, OD, FAAO
Thursday, November 29, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—Getting people to "recommend" you as a professional on LinkedIn has always been a powerful tool. The recommendations on the well-known professional social network enable people to "find" you for the services and products you want to be found for within the LinkedIn network. These recommendations "label" your brand in the LinkedIn network, and to give you a "boost" in what I call "Searchial Marketing."

Searchial Marketing describes how the actions you undertake in the social media world help LinkedIn and, ultimately, Google to better place you in their search for the keywords and key phrases you hope to be found for when people search for the services/products you offer in your geographic vicinity.

Giving vs. Getting Information: How the Internet Is Used in Your Office

By Alan Glazier, OD, FAAO
Wednesday, October 24, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—Whether we were brought up near California beaches or not, we all surf...the internet that is. When we are surfing the internet for work purposes, we are usually "getting" information, looking up stuff or entering data.

In our office, we use the internet in all these ways, but in our practice we also use it to find and give information to our patients at many other junctures, and we also use it as our own public relations tool.

Using Facebook 'Sponsored Stories' to Boost Your Social Media Efforts

By Alan Glazier, OD, FAAO
Wednesday, September 26, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—While getting “likes” is one goal of internet marketing, I’ve been asking people lately “how’re getting likes goin’ for ya,” intimating that most people don’t know what to do with “likes” or even why they’re important for that matter. They just do it because people are telling them they need to be doing it.

Effective Facebook campaigns are supposed to be geared toward attracting “friends of friends.” Those are people who connect to you because of a friends “like” or recommendation. These “likes” are seen as more valuable as they come through a perceived trusted acquaintance and as a result are more likely to take some kind of action through your page, anything from “liking” it to generating a new customer from it.

A Resource for Compelling Facebook Content

By By Alan Glazier, OD, FAAO
Wednesday, August 22, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—If you are feeling compelled to use social media to market your business, chances are you are not alone.

It's no surprise the first thing that pops into mind when starting out on the social media marketing route is Facebook. A community with over 700 million members, it's an internet unto itself, and most of your customers are acting within it. No surprise it can be important to have a presence there, and knowing how to have an active and effective presence is important to your marketing success within this platform.

Mixing Business With Pleasure: The Evolution of the ‘Meetup’ in Eyecare

By Nathan Bonilla-Warford, OD, FAAO
Wednesday, July 25, 2012 2:21 AM

By Nathan Bonilla-Warford, OD, FAAO

TAMPA, Fla.—There is no question that the Internet has improved our ability to communicate quickly with people wherever they are. We can now develop close working and friendly relationships with individuals we have never met in person. As our online business relationships have grown, it has become even more important to make contact with these people in real life, too. Fortunately, there is a way to do just this: the social media "meetup," an in-person gathering of people who frequently connect online to discuss a shared interest.

Meetups are not rare or exotic. They happen in every city, every day. In fact, the definition of meetup includes the typical example of "a meetup for new moms in the neighborhood."

Identifying Customer Opinion Leaders and Getting Them to Spread the Word

By Alan Glazier, OD, FAAO
Wednesday, July 25, 2012 2:18 AM

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—What type of advertising is better than word-of-mouth advertising? Enthusiastic word-of-mouth advertising. What's better than enthusiastic word-of-mouth advertising? FREE enthusiastic word-of-mouth advertising. This is why it is so important to have a system in place to identify and track those customers who potentially could be a megaphone for your practice — those customers who are likely to sing your praises to others, between friends, among family, on social media and the internet in general. We call these customers "Customer Opinion Leaders", or "COLs". Do you know who your "COLs" are?