SAN DIEGO, Calif.—Shamir has revamped its RCPV Rewards Program in which eye care professionals can earn rewards points for each pair of qualified Shamir lenses they sell. With the new program, participants can exchange their rewards points for a broad range of prizes, as well as have the opportunity to cash in points for special monthly items, available in limited quantities.

“We’ve revamped the RCPV Rewards Program by shifting it to a points-based program. Currently the program issues only cash rewards, which was limiting our reach. With the new program, participants can opt to redeem points for cash and prizes. We will offer an eclectic mix of prizes, from electronics to clothing to optical tools—even things that can’t be found on the open market,” says Matt Lytle, Shamir’s vice president of marketing.

Shamir’s RCPV Rewards Program is open to all eligible ECPs who have enrolled and sell 15 pairs or more of any qualified Shamir progressive, within one calendar month. Rewards points are based on the specific Shamir product(s) sold.

ECPs interested in signing up for the program can visit RCPVRewards.com or contact their Shamir account executive at (877) 514-8330.