NEW YORK—Frames Data  announced the  release of its newest product, My Frame Gallery. This new product, which can be previewed at, was officially available at Vision Expo West 2017, as well as online on Sept. 14, 2017.

My Frame Gallery will allow independent retailers to subscribe to a service which automatically generates a virtual frame board using the extensive Frames Data database of eyewear, which includes data and full-color imagery. This online frame board can be customized by the practice in a number of ways, including with the retailer’s logo, hours, and location address, as well as frame selection by supplier, brand, collection and style.

The result is a highly customized website that reflects the branding and selection of the retailer, which can be added to an existing website as a link, or can even function as a default site in the case where one does not already exist.

“I’m very excited about this project,” said Tom Doyle, director of marketing and key accounts at Frames Data. “We think it is a tremendous opportunity to help our customers grow and compete in today’s digital environment. Consumers expect to be able to browse products online, and this is a way for independent retailers to meet those expectations without a huge investment in website development. Plus, we’ve made it very easy to set up, so you don’t need to be a technical wiz to get started.”

According to Jane George, product manager for Frames Data, My Frame Gallery is designed to be used in a number of ways, including both in-store as well as online by the patients of the individual retailers. “The objective is to help the independent practices drive traffic into their stores with an expanded online presence,” said George.

“Once the customer is in the store, My Frame Gallery can also be a sales tool that the optician can use with the customer in person. We know that consumers like to browse products online before they purchase. Eyewear is no different, but you need the in-person expertise of the optician to truly help you get the right fit. My Frame Gallery allows people to browse online even before their appointment, and then steers them to the practice for their exam, fitting and finally, purchase.”

There is no direct e-commerce option for My Frame Gallery, and Frames Data is not currently displaying any retail pricing.

“We’re focused on helping to drive customers to the practice which is how you really create loyal customers, and we think that this delivers a truly memorable experience,” George concluded.

Frames Data has been a trusted partner of eyecare professionals, (including opticians, optometrists, ophthalmologists and optical laboratories), helping them run their practices efficiently for over 45 years. Products include Frames Data IDA, Frames Data DVD and Frames Data SPEX UPC for retail frame dispensaries and Tracing Points for optical labs.