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Quick Take: Super by Retrosuperfuture was chosen by Starbucks for a special customized line of sunglasses that will be available at the new Starbucks concept store, Starbucks Reserve.
Specifics: Super has reinterpreted some of its most iconic acetate sunglasses using earthy tones, natural finishes and a vibrant aesthetic that marks Starbucks’ reserve brand.
Selling Points: The exclusive lines of sunglasses have been designed for two main territorial openings: one for the European, Asian and Japanese market that includes Super’s Classic, Paloma and People silhouettes. The other is for China’s openings with the Koke and Emersum shapes. All models feature unique Starbucks branding on the temples and come in specially developed packaging, marked by copper and black hues. Super exclusively for Starbucks Reserve will be available only at Starbucks Reserve roasteries in Seattle, Shanghai, Milan and the future openings in New York, Chicago and Tokyo.