Karl Lagerfeld Announces Launch of Karl Lagerfeld x Kaia Collection

By

More Images
Quick Take: The Karl Lagerfeld x Kaia Collection, created with international model Kaia Gerber includes an on-trend pair of sunglasses along with ready-to-wear and a range of other accessories.
Specifics: The collaboration features a sunglass style that blends Karl Lagerfeld’s iconic, Parisian chic essentials with Gerber's L.A. inspirations.
Selling Points: The sunglass style as a part of the Karl Lagerfeld x Kaia collaboration collection tunes into Gerber’s laid back Malibu aesthetic and Lagerfeld’s sleek, iconic style. The sun frame features a trendy cat eye silhouette with lightly colored lenses. Appearing in a pink crystal acetate, this new sunglass captures the distinct vibe of the overall apparel and accessories collection. “I have loved being a part of the creative process and working with Karl is a dream,” said Gerber. “I’ve always thought that he’s a genius, so it’s amazing that he’s shown me some of his trade. It has given me a new appreciation for how hard designers work, and how much creativity and thought goes into every collection.” Lagerfeld added, “Kaia has a youthful, independent attitude that is inspiring. The designs encourage mixing-and-matching, with a theme of “Paris to L.A.”
www.marchon.com