Who Are They…
A Baby Boomer is a person born between 1946 and 1964, and is part of a large generation that continues to have a significant impact on the economy. As Boomers age, the workforce is projected to be older than ever, with many working past retirement age.

And the group is staying active, with more than 50 percent of Baby Boomers engaging in regular physical exercise such as running, hiking and cycling, according to the Centers for Disease Control. The Physical Activity Council reports that Baby Boomers make up about a third of the fitness industry’s clientele.

On the work front, this Washington Post article, titled “The Boomers Are Retiring—See Why That’s Bad News for Workers,” summed up the Boomers effect on today’s younger workforce.

“For the past 50 years, the Baby Boomer generation, born between 1946 and 1964, have worked through the American labor force like a big meal inside an anaconda. As they age, the workforce is becoming older than ever.

“As they retire, they’ll push the worker-to-retiree ratio lower than ever. Lower numbers of workers per retiree threaten the future of programs such as Social Security and Medicare, which support older Americans by taxing current workers.”

Boomers are also having a big effect on the state of health care in the U.S. According to EncompassHealth.com, “the United States is currently experiencing the much-anticipated wave of aging baby boomers as the current growth rate of Medicare enrollees significantly exceeds that of the general population.

“Projections from the U.S. Census Bureau point to 2030 as a milestone year in which older adults will outnumber children for the first time in U.S. history as Baby Boomers age into Medicare.”

What They Are Known For…

• Baby Boomers are embracing technology.

• Baby Boomers are a bit more skeptical about newer technologies, such as artificial intelligence.

• Streaming services usage continue to grow among older adults, including Baby Boomers.

• Baby Boomers top the list when it comes to generational wealth.

• Baby Boomers shop from brands they trust.

• High-quality customer service is highly valued by Baby Boomers.

• Baby Boomers shop online, but want an online shopping experience that mimics in-store shopping.

• More Baby Boomers are opting to age in place and receive health care at home.