TECHNOLOGY Hoya Learning Center Focuses on Customer and Employee Education By Sarah McGoldrick / Contributing Editor Sunday, March 3, 2024 2:04 AM RELATED CONTENT Learning Special Feature Zeiss Academy Educates on Products, Platforms and Technologies Leonardo Inspired by Modern Cultural Advancement, Educates Next Generation of ECPs Hoya Learning Center https://www.hoyavisionlearningcenter.com/ In 2022, Hoya introduced the Hoya Learning Center. The platform was designed to be used by clients who had sold lenses within the previous calendar year, making it easy to stay on top of the newest offerings and innovations from the Hoya team. Randy Richardson The platform can be accessed by both customers and employees through single sign-on through the coordinating CRM catalogues. “Our content is structured in curriculums through missions (gamification). Those range from optics, technology, products and value-added programs,” said Randy Richardson, VP of Global Training and Education, Hoya Vision Care. “We introduced gamification and reached over 10,000 course completions with a tremendous amount of positive feedback from our Hoya customers.” As a result, Richardson said, the catalogue grew substantially, exceeding initial course goals. Additional courses will be released in the coming months. “I believe this, along with our spring and fall webinar series complemented by our in-person training, has really strengthened our blended learning strategy to help our Hoya customers become more successful in their practice and with their staff,” he said. Richardson noted that the optics, interpreting prescriptions and value-added courses were all well-attended and completed. The team plans to continue expanding the platform into 2024 with the inclusion of several new value-added course offerings. They will also be offering business and consulting services for Elite Visionary Alliance members. “There are a few things we are very excited about in 2024. One is expanding our learning platform offerings and introducing our accredited content. Second is the expansion of our missions and gamification so that our Hoya customers can compete within the shop or in regions for leaderboard status through segmentation,” Richardson said. He added that the team will also be capitalizing on artificial intelligence and introducing new ways to learn that will make the experience even more interactive, fun, and relevant to help Hoya customers grow and adapt to the industry.