By Staff
Tuesday, March 12, 2024 12:30 AM
ALEXANDRIA, Va.—The Vision Council, a trade association dedicated to supporting the optical industry, released Focused inSights 2024: Online vs. In-Person Purchase Patterns, offering a comprehensive examination of consumer shopping habits for eyeglasses, contact lenses, sunglasses and readers. The report detailed both online and in-person buying trends, providing valuable insights for a variety of optical businesses. A summary, along with the full research report, is available in The Vision Council’s
Research Download Center as a complimentary download for members of The Vision Council, with a paid option for non-members.
By Staff
Tuesday, June 20, 2023 12:15 AM
ALEXANDRIA, Va.—All eyecare professionals are invited to join
Leonardo and
The Vision Council for a live event dedicated to the importance of wearing sunglasses to protect the eyes as well as how this accessory can be used for personal expression on this upcoming
National Sunglasses Day.
By Staff
Friday, June 16, 2023 12:21 AM
ALEXANDRIA, Va.—
The Vision Council, the leading trade association for the optical industry, released the findings from its recent survey on adults’ sunglass usage and preferences, Focused inSights 2023: Sunglasses Snapshot.
By Mary Kane
Friday, December 16, 2022 8:30 AM
For anyone in the fashion or design industry, color can be a beautiful thing. But it can also be a very valuable tool on any designer’s palette. Color has the power to (pardon the pun) set the tone for just about everything—from sneakers to smartphones to packaging and the color of a room. The folks at the Pantone Color Institute know a thing or two about color and the effect it can have on creating just the right mood or atmosphere.
Viva Magenta 18-1750, which Pantone describes as a color that “vibrates with vim and vigor” has been named the Pantone color of the year for 2023. Pantone describes the color as “brave and fearless … a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
By Staff
Friday, November 18, 2022 12:30 AM
ALEXANDRIA, Va.—The Vision Council has released Focused inSights: Online vs. In-Person Buyers 2022. The report provides information on the differences and similarities between online and in-person eyewear buyers, including demographic data, managed vision care use, eye exams, prescription eyeglasses/sunglasses, contact lenses, plano sunglasses and reading glasses. The report examines the results of two recent surveys, including The Vision Council’s monthly consumer survey and a survey focused on how consumers make decisions about their eyewear and eyecare.
By Staff
Friday, July 1, 2022 12:24 AM
ALEXANDRIA, Va.—On June 27,
The Vision Council brought the importance of ultraviolet (UV)-protective eyewear to life through a successful
National Sunglasses Day campaign. The Vision Council encouraged members and the industry at large to participate by posting on their social media channels using the official hashtags, #NationalSunglassesDay and #SunglassSelfie, and tagging @TheVisionCouncil, @opticalindustry and @VisionOptionsbyTVC. The social media campaign, including the #NationalSunglassesDay hashtag, garnered more than 137 million impressions and more than 146,900 engagements, including posts from Pitbull, Iris Apfel, Paris Hilton, Green Bay Packers, NASA, the US Secret Service, and more.
By Staff
Monday, June 27, 2022 12:27 AM
ALEXANDRIA, Va.—Today, National Sunglasses Day,
The Vision Council has released the Focused inSights 2022: Sunglasses Snapshot.
By Staff
Wednesday, June 8, 2022 12:15 AM
ALEXANDRIA, Va.—The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear through the celebration of
National Sunglasses Day, taking place on Monday, June 27, 2022.
By Staff
Monday, February 14, 2022 12:21 AM
HONG KONG—
Icare Group said last week that it achieved the International Sustainability and Carbon Certification (ISCC) Plus. This demonstrates Icare Group’s continuous effort to preserve the environment and to reach outstanding levels of corporate social responsibility (CSR), the announcement noted.
By Staff
Tuesday, July 13, 2021 12:21 AM
DALLAS—Long considered a marquee event during Optometry’s Meeting, the American Optometric Student Association (AOSA) Optometry Student Bowl powered by Essilor celebrated its 30th annual competition on June 25, 2021.
By Staff
Thursday, June 17, 2021 12:24 AM
ALEXANDRIA, Va.—The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear through the celebration of
National Sunglasses Day, taking place Sunday, June 27, 2021.
By Staff
Monday, July 9, 2018 12:00 AM
NEW YORK—For the fifth year in a row, the optical industry came together to celebrate National Sunglasses Day held on June 27. With an abundance of resources, The Vision Council once again encouraged people to protect their eyes with its National Sunglasses Day 2018 campaign.
By Staff
Monday, May 14, 2018 12:21 AM
MILAN, Italy—
Luxottica Group (MTA: LUX) and Bass Pro Outdoor World L.L.C., announced they have signed an agreement to roll out the
Sunglass Hut retail concept in approximately 160
Bass Pro Shops and
Cabela’s stores across the U.S.