Press Play: Why The Future Is Video

By Staff
Friday, May 24, 2019 3:57 PM NEW YORK—The digital experts at Omnicore, an award-winning health care digital marketing agency, has pulled together some compelling info and statistics about the growing influence of video to promote businesses of all sizes and types as it is increasingly connecting with today’s customers. Omnicore posts, “Video has quickly become one of the most popular types of content on the internet. And it’s not hard to understand why. Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging. Video has the power to bring people together, to engage and teach them, to create cultural conversations. That’s why savvy digital marketers know video is a crucial component of a broad content strategy.” Read More.

Review of Optometric Business: How My Practice Nurtures a Culture of Patient Satisfaction and Profitability

By Staff
Friday, May 24, 2019 3:54 PM Your practice culture perfects, or ruins, the patient experience. Culture refers to the way in which your staff interacts with patients, and the office environment the patient is treated to (or has to endure). Here’s how my practice makes our “culture of excellence” work both for us and our patients to generate return visits and referrals of friends and family. The first thing is to start with yourself. Define your culture. It should be contained in your mission statement, and should be a living testimony in your words, thoughts and actions. When you truly feel that you have defined your culture, start teaching your staff. Find out more about improving your practice culture in this feature by Aaron Neufeld, OD, FAAO, in Review of Optometric Business. Read More.

Independence Means Freedom and Quality for Upstate New York’s Frameology Optical

By Staff
Thursday, May 23, 2019 4:06 PM When Stacy Daniel, LDO, opened Frameology Optical in December 2013, she knew she was doing something different. Located in Syracuse, a city with a population of just under 145,000 in upstate New York, opening up an independent optical office that focuses on handmade, artisan, European frames is “something people think doesn’t happen in Syracuse,” Daniel told Vision Monday. But five years later, Frameology is thriving. The staff is headed up by Daniel, who is a licensed contact lens fitter with a degree in optical dispensing from Erie Community College and a BBA in finance, as well as 25 years of work experience in private practice and the corporate world. Read More.

Women In Optometry: New Patent Awarded For Dry Eye Treatment

By Staff
Thursday, May 23, 2019 4:03 PM Genetic Disease Investigators, LLC has announced receipt of their second patent, U.S. Patent No. 10,238,673 B2, addressing dry eye treatment via a unique avenue—the autonomic nervous system. Inventor and president of Genetic Disease Investigators, Diana Driscoll, OD, explains how this was formulated. “This invention was born out of necessity for answers! I was a patient with dramatic autonomic dysfunction. One of the avenues of my research included normal tear production and how the autonomic nervous system affects basal or normal tear production, as well as the role of inflammation. Because I was personally affected, as were my children, we were motivated to get answers that have been missed by others.” Read more about the dry eye treatment in this feature from Women In Optometry. Read More.

EYESPOT Chestnut Hill Makes Independence the Height of Luxury

By Staff
Tuesday, May 21, 2019 4:57 PM CHESTNUT HILL, Mass.—For independent optical boutique EYESPOT, it’s all about luxury. Founded in 2010 by ophthalmologist Jorge Arroyo, EYESPOT calls Chestnut Hill—one of Massachusetts’ most expensive zip codes—its home, and the practice operates on the goal of providing its community with “the highest level of medical and aesthetic attention,” said Melaine Cabral, LDO, managing optician. “Luxury eyewear is essential to the EYESPOT brand,” Cabral told Vision Monday. In store, EYESPOT offers “the most fashion-forward eyewear from around the world,” which includes frames from companies such as Krewe, Oliver Goldsmith, Lafont, Lindberg and more. Read More.

20/20 Magazine: Independent Spirit

By Staff
Tuesday, May 21, 2019 4:54 PM The vibe existing between independent eyewear retailers is as unique as it is intense. And that wave of personalized attitudes continues to grow through to all reaches of the optical arena. It is fueled by the spirit of independence a patient feels when embracing eyewear for eyewear’s sake…and the heritage of that eyewear, as it defines a true sense of individualism. Get totally in the “spirit” of the times with these special independent eyewear brands built on stories well worth telling in this feature from 20/20 Magazine. Read More.

Add Some Optical Treats to Your Memorial Day Celebration

By Staff
Tuesday, May 21, 2019 4:42 PM NEW YORK—With Memorial Day just around the corner, many of us are thinking about summer parties already. Planning a Memorial Day celebration can be overwhelming. There’s so much to take into account: the guest list, the food, the decorations, the drinks. Thankfully for all us optical-nerds, there’s no shortage of fun ways to inject a little optical joy into our parties alongside the abundance of American flags, and getting the party planning out of the way early means more time to relax and commemorate this Memorial Day Weekend, which is as good a reason as any to get shopping now. Here’s a roundup of some of our favorite optical treats to help make your Memorial Day, no matter what you’re planning, stand out. Read More.

Review of Optometry: What Snellen Ain’t Tellin’

By Staff
Tuesday, May 21, 2019 4:39 PM Oftentimes in practice, we encounter patients who subjectively report changes to their vision—but we then check their acuities and find no measurable difference in Snellen acuity. In these cases, we should consider an alternative measurement of vision quality: contrast sensitivity (CS). This brief, cost-effective screening tool can help us reveal factors relevant to their overall quality of vision. Measuring visual acuity alone, using black letters on a white background, may not be completely representative of a patient’s ability to perform their normal activities of daily living. There is also evidence that CS testing can provide early detection of ocular diseases, even before visual acuity or other entrance tests are affected. Find out more about contrast sensitivity testing in this feature from Review of Optometry. Read More.

LAST CHANCE! Nominate by This Wednesday Night for 2019 Most Influential Women in Optical Nominations

By Staff
Monday, May 20, 2019 3:59 PM NEW YORK—There is one final extension for the deadlines for people to submit their nominations to be considered for VM's Most Influential Women in Optical. Nominations will be accepted until May 22 at 11:59 p.m. Vision Monday will once again be highlighting The Most Influential Women in Optical in our July issue, marking the 17th anniversary of our signature Special Report saluting women in the eyewear/eyecare industry. We are currently seeking nominations via an electronic survey form. For this year’s Annual Report, please consider women who are making a difference in these four categories: Executive Suite, Mentors, Rising Stars and Innovators. Read More.

Review of Optometric Business: Getting Patients to Talk About Their Eye Health Experience

By Staff
Monday, May 20, 2019 3:56 PM Eyecare practitioners are trained to make evidence-based decisions about how to treat patients, according to Monica Johnsonbaugh, OD. Yet some of that evidence can be hard to get. A survey done by Bausch + Lomb and Kadence International highlights the degree to which patients withhold some important details about their eye health. Among patients who reported occasional episodes of blurry, changing or fluctuating vision, 62 percent said they didn’t tell their ECP, according to the survey. The numbers are even higher for patients with occasional tired eyes or eye strain — 74 percent of those patients in the survey said nothing to their ECP. One reason patients might be tight-lipped is that they sometimes blame themselves. Patients cite reasons such as spending too much time at a brightly lit computer screen or just having sensitive eyes. Learn more about opening up the lines of communication with patients in this feature from Review of Optometric Business. Read More.

For Bella Vision, Community and Vision Therapy Are a Perfect Match

By Staff
Friday, May 17, 2019 3:05 PM SPARTANBURG, S.C.—Like many independent practices, Bella Vision, located in Spartanburg, South Carolina, is homegrown. Janet Monaco Wilson, OD, FCOVD, founded the practice in 2014, after years of practicing throughout the state. Opening an independent practice meant moving closer to home for Dr. Wilson, who earned her degree from the Southern College of Optometry, but her vision was more involved than that. “I have had the opportunity to work in a variety of practice modalities—including corporate, multidisciplinary and private practices,” Dr. Wilson told Vision Monday. “When I moved to Spartanburg, I wanted to create an upscale private practice that did not necessarily fall into any of the above criteria. I want our patients to feel welcome, in a clean, friendly environment, and be able to access the latest in eyecare while also having the opportunity for a unique eyewear shopping experience.” Read More.

Women In Optometry: Age-Appropriate Screen Time Limitations for Toddlers and Pre-Schoolers

By Staff
Friday, May 17, 2019 3:02 PM When a child reaches the toddler stage, things can get a little tricky when it comes to limiting screen time access. If you haven’t noticed yet, you’re about to learn that your digital device is one of a toddler’s favorite toys, if not her absolute favorite. As always, it’s important to stay in control as a parent. At this point, you can now start to pick and choose ways to introduce a toddler to the different functions of your digital device, but it’s best not to give her free reign. However, in this wonderful time of toddlerhood, parents still should limit baby’s access to tech-time. I’m sure you’re just waiting to dive right into the thousands of games and apps designed for toddlers, but do your best to exercise caution. Toddlers still need real-time experiences to vastly overshadow tech-time experiences. Find out more about screen time limitations in this feature from Women In Optometry by Dr. Maria Pribis. Read More.

E-Book Details On-Site SEO for Eye Doctors

By Staff
Thursday, May 16, 2019 2:49 PM NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online, even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today. A free e-book from EyeCarePro sets out to provide a primer on the subject. On-site search engine optimization (SEO) for eyecare, helps ECPs better understand the principles and tactics that can help a site make it to the first page of Google Search. Read More.

20/20 Magazine: The Future of Lenses

By Staff
Thursday, May 16, 2019 2:46 PM I won’t pretend to understand nanotechnology but I am curious to know more about an intriguing technology that could revolutionize lens optics. Imagine a future where eyeglasses are made with lenses thinner than a sheet of paper and with no color dispersion and no time-consuming surfacing or polishing. Currently under development are flat lenses made of “pixels” or “meta-atoms.” The flat meta-lenses that Columbia Engineers have developed are fabricated with a 2-D planar fabrication technique similar to that used to fabricate computer chips but simpler. Computer chips use multiple layers while the flat meta-lenses only use one layer of nanostructures. Find out more about this new technology for lenses in this column from 20/20 Magazine’s Deborah Kotob. Read More.

Are You Involved in the First Myopia Awareness Week? It's May 13 to 19

By Staff
Wednesday, May 15, 2019 3:37 PM LAKEWOOD, Colo.—This week is the first Myopia Awareness Week running from May 13 to 19 and it is designed to build awareness about myopia among eyecare professionals and to inspire action in caregivers to protect their children's vision. The World Council of Optometry (WCO) and the Brien Holden Vision Institute are collaborating on the initiative and encouraging others to join in. “We know that almost half the world’s population will be myopic by the year 2050, with nearly one billion people in the high myopia category. Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world,” stated WCO president, Dr. Scott Mundle. Read More.