Smart Solutions at the Speed of Sight,' a VM LIVE Event Set for Sept. 18

By Staff
Thursday, July 18, 2019 10:03 AM NEW YORK—Today’s customers expect easy, seamless interactions, speedier, more convenient service and new experiences in both retail and health care environments.Vision Monday's Sept. 18 VM LIVE forum will examine this trend with innovators from the independent optical retail sector as well as retail experts tracking the new expectations and tech guiding the customer experience from outside the optical arena. "Smart Solutions at the Speed of Sight" will be held during Vision Expo West at the Sands Convention Center from 4:00 p.m. to 6:00 p.m., and registration is now open. Featured speakers for VM LIVE's 'Smart Solutions at the Speed of Sight" will include co-founders Kyly Zak Rabin and Myles Zakheim, OD, of Los Angeles-based Zak. Read More

Review of Optometric Business: 6 Tips to Help Newly Promoted Employees Succeed

By Staff
Thursday, July 18, 2019 10:00 AM

Promoting from within to a position such as practice manager is often the best option for a practice. You save the cost of a lengthy job search, and end up with a person who is already trained in how your office operates. As much of a benefit to the practice as promoting from within can be, it comes with challenges to the person who has been installed in the higher-level position. Newly promoted employees may have to adjust to managing people who used to be their peers, in addition to mastering new skill-sets and becoming more of a troubleshooter than they are used to being. Here are six tips for you and your newly promoted employee to keep in mind. Read More

Saflio’s Polaroid Celebrates Pride in New York City

By Staff
Wednesday, July 17, 2019 10:03 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route. As part of the campaign, Polaroid rolled out their new inclusive brand message SEE BEYOND, and participated in Pride Island, PrideFest, and the official NYC Pride March. In addition, the brand introduced its first ever Pride themed social media campaign. Shot by Justin J Wee, the Polaroid Pride campaign featured eight New York-based LGBTQIA+ influencers wearing the brand’s newest sunglasses in the colors of the rainbow. Read More

Women In Optometry: Guiding Girl Scouts to Learn More About Eyes and Optometry

By Staff
Wednesday, July 17, 2019 10:00 AM Girl Scouts teaches girls so much: leadership, team-building, entrepreneurship and more. Between us, we have several decades of experience with the Girl Scout program and have benefitted from what it offered us as girls and adults. But we realized that we could leverage this program that we love to help young people learn more about the profession we’re in. What better way to teach young people about optometry and the importance of eye health than to let them see it in person? With this in mind, we have teamed up to create a new way to introduce girls to optometry. In cooperation with Girl Scouts of New Jersey, we’ve created the Vision Awareness Program, which lets scouts earn a fun patch by visiting an optometry practice and taking part in other activities, such as learning how vision problems can affect school activities. Find out more about this initiative in this feature from Women In Optometry. Read More

Meet the #Achievers—VM's Most Influential Women in Optical 2019

By Staff
Tuesday, July 16, 2019 2:03 PM NEW YORK—This week, Vision Monday announced its roster of #Achievers, women from throughout the business and profession who were nominated and selected by VM's editors as 2019’s "Most Influential Women in Optical." This special program, now in its 17th year, is eagerly awaited by VM readers. This diverse group consists of executives, sales and marketing professionals, ECPs, administrators, researchers and teachers. This eclectic mix is emblematic of the broad reach of women in our industry and indicative of how deeply they are embedded in its fabric. VM's Most Influential Women are recognized in the broad categories of Executive Suite, Mentors, Rising Stars and Innovators. Discover their stories and join us in celebrating their accomplishments. Read More

20/20 Europe: Vanni and the Holden School Hold Digital Storytelling for Retailers

By Staff
Tuesday, July 16, 2019 2:00 PM Vanni’s training day for eyewear retailers from Piedmont, the Aosta Valley and Liguria is designed around the theme of digital storytelling, the second chapter of a “narrative” launched last year with the Holden School of Turin in Italy. The workshop, which took place in June, was held in a classroom of the school (opened 20 years ago by the Italian writer Alessandro Baricco). The sessions were led by Alice Avallone, expert and coordinator of the College of Digital Storytelling, #Instagram & its surroundings: high profile digital stories, image and words. Read More
 

Style.Pages: Lustrous Whites

By Staff
Monday, July 15, 2019 11:03 AM Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white. White and pale tones are fresh, different and distinctive on all wearers. Especially in sunglasses, they are stylized and classic at the same time. And, in combination with other colors and materials, lustre conveys richness and opulence to add shimmer and interest. Find out more about these shimmery tones in the lastest edition of Style.Pages. Read More

20/20 Magazine: When the Moon Hits Your Eye

By Staff
Monday, July 15, 2019 11:00 AM Remember Dean Martin’s big hit, “That’s Amore”? Who could forget a song that starts, “When the moon hits your eye like a big pizza pie, that’s amore.” Dino was neither an astronomer nor a pizzaiolo, but he was clearly onto something when he made the moon-eye connection in the early 1950s. It turns out that lenses and lens makers have played an integral role in moon exploration. On the 50th anniversary of the first moon landing, two different optical brands are celebrating their contributions to the historic Apollo space missions. One of these brands is Carl Zeiss, which hosted a party this year at Vision Expo in New York with the theme “Moon Light Rock-it,” a reference to the pivotal role Zeiss camera lenses, often in conjunction with Hasselblad cameras, played in space exploration. The other brand, Revo, is participating as a gold sponsor of the 50th anniversary of the Apollo lunar landing. Read More
 

Social Media Helps #NationalSunglassesDay Become Worldwide Sensation

By Staff
Friday, July 12, 2019 4:03 PM NEW YORK—Every year, at the tail end of June, sunglasses take over social media. In 2018, The Vision Council’s National Sunglasses Day was a social media sensation, amassing over 1 billion online, social media, and broadcast media impressions across the board. And 2019 was no different. According to The Vision Council, #NationalSunglassesDay was a trending topic on Twitter throughout the day on June 27, 2019, even popping up on the social media profiles of celebrities like Salma Hayek, Kathie Lee Gifford, The Ellen Show, Bethenny Frankel, and even the U.S. Secret Service. Once again, National Sunglasses Day was a resounding success. Here's a look back on how everything went down on social media last month. Read More

Frames Data: Your Competition Displays Eyewear Online—You Should Too

By Staff
Friday, July 12, 2019 4:00 PM Recently, I visited a local New York City location of a major optical retailer. A salesperson asked if I needed help, and I asked if the frame I was looking at was offered in other colors. She went back to the front desk, retrieved a tablet and pulled up their website. She found the frame I was holding, and then handed me the tablet (attached to the table with a curled wire lock) to view the other colors available. She told me that they didn't have the frames in stock, but they could be ordered.This is the reality of the marketplace now. Online and in-store continue to both blur and complement each other. Like it or not, the trend is here to stay, and will soon be an "expected" and not just a "nice to have." Read More

#indieretail: Get Ready for Independent Retailer Month This July

By Staff
Thursday, July 4, 2019 5:10 PM NEW YORK—In addition to marking the country’s independence, this month is also Independent Retailer Month. A campaign which started in 2011, the effort has evolved to a global initiative, and the month-long celebration encourages consumers to shop local and support indie retailers. The website itself is a rich resource, full of info, statistics and images that help independent retailers of all types promote their unique and distinctive store environments. Anyone can follow @INDIERETAILERMONTH @IndieRetailerMonth on Instagram to celebrate #indieretail. There’s still time to promote Independent Retailer Month in your community. Read More.

Review of Optometric Business: Finding the Perfect Frame Mix for Your Practice

By Staff
Thursday, July 4, 2019 5:07 PM Your practice’s location, target demographic and current patient base should all play a role in determining the brand and pricing mix on your frame board. Here are the keys to offering the most profitable selection of frames to patients. With optical sales comprising 60 percent of the revenues in most eyecare practices, getting frame mix right, and keeping capture rate high, is essential to profitability. In the last office where I worked, an independent practice in the Houston metropolitan area, our average frames ranged from the high $100s to low $200s. This placed them at a comfortable spot where the bulk of the cost was covered by insurance, and the difference was low enough that patients were comfortable paying it. Learn about mastering the frame mix in this feature from Review of Optometric Business. Read More.

Jobson Research’s 2019 ECP Income Study Is Available Now

By Staff
Thursday, July 4, 2019 5:00 PM NEW YORK—NEW YORK—Jobson Research’s 2019 Eye Care Professional Income study is now available. This annual study provides ECPs with information regarding income all across the industry. It includes average income information for optometrists, opticians/dispensers, and optical office managers in the U.S. In addition, there is a full comparison of male and female incomes across all demographics. The study breaks average income down by various demographics including gender, location type, years of experience, U.S. region, owner versus non owner, supervisory status, and practice revenue size. There are also additional gender profiles for number of businesses worked in, number of times switched jobs, key factors in switching jobs, and negotiation of salary and benefits. Read More

Review of Ophthalmology: Cataract Surgery May Not Slow Field Loss

By Staff
Thursday, July 4, 2019 4:58 PM A group of surgeons from Los Angeles, Seoul, South Korea and Milan said that, though cataract surgery tends to lower patients’ intraocular pressure, it doesn’t seem to have a similar beneficial effect on glaucoma patients’ visual field progression postop. In the study, consecutive open-angle glaucoma patients who underwent cataract surgery and who had at least four visual field tests and at least three years of follow-up before and after surgery were retrospectively reviewed. Mean deviation (MD) rate, visual field index (VFI) rate, pointwise linear regression (PLR), pointwise rate of change (PRC), and the Glaucoma Rate Index (GRI) were compared before and after cataract surgery. Find out the study’s results in this feature from Review of Ophthalmology. Read More.

Prevent Blindness to Hold 14th Annual ‘Eyes on Capitol Hill’ Advocacy Event

By Staff
Thursday, July 4, 2019 4:57 PM CHICAGO—Prevent Blindness, the nation’s oldest non-profit eye health organization, will hold its 14th annual “Eyes on Capitol Hill” advocacy day on Tuesday, July 16, in Washington, D.C. The event brings together people affected by vision issues with government representatives and their staff members to discuss the importance of vision programs and funding requests that save sight, according to an announcement. A reception for the Congressional Vision Caucus will be held the evening of this Capitol Hill event. This year’s Eyes on Capitol Hill advocates will ask elected officials about funding for the CDC’s Vision Health Initiative; maintaining the CDC’s work in glaucoma prevention and awareness; and raising funds for the National Eye Institute at the National Institutes of Health. Read More.