Charlene Trinidad, OD, Is Not Afraid of the Unknown and it Really Shows

By Staff
Friday, July 19, 2019 8:30 AM When people think about jobs in the medical field, they are often hampered by the fact that it takes years to attain what turns out to be a difficult profession. Often times, the message being sent out is mostly about the intensity of the job and the long hours. For Charlene Trinidad, OD, this is all true of course, but more than that, being an optometrist is just as much about having a good time as it is about helping and healing people. Her dedication is evident in the fact that the she moved her entire life to Henderson, Nevada after she graduated from Western University of Health Sciences in 2014.

#Achievers #Doers #Go-Getters #Pathfinders

By Marge Axelrad
Monday, July 15, 2019 12:00 AM Yep, I know. People who are all those things, achievers, doers, go-getters and pathfinders are not always women!

Change Is Hard

By Mark Tosh
Monday, July 15, 2019 12:00 AM Bouncing around the trade show/conference circuit, we’ve found it’s hard to avoid running into a discussion or two about the imminent “changes” on the horizon that will shake up the entire industry, whether it’s the retail sector, health care or even the media business. There probably isn’t an industry segment out there that doesn’t have its share of advisers and consultants who address the topic of change on a regular basis at industry get-togethers. In the past, we’ve tended to take these talks with a grain of salt (and sometimes a shot of tequila).

Insights for 7-16-19

By Staff
Saturday, July 13, 2019 5:00 AM With the addition of Epsilon’s capabilities in data to our existing creative, media and technology firepower, we have all the necessary assets and talent to help our clients leapfrog their competition and grow profitably, in a data-led, digital-first world.

Insights for 7-17-19

By Staff
Saturday, July 13, 2019 5:00 AM For more than 30 years, my passion has been to use the power of research and data to improve patient outcomes and expand programs that help to address the various vision issues that impact all of us. I thank Prevent Blindness for this acknowledgment and will continue to work to advance these important issues.

Insights for 7-18-19

By Staff
Saturday, July 13, 2019 5:00 AM Instead of a single touchpoint for consumers, the trend in retail over the past few years has been to widen the net that brands use to catch leads and convert them. This calls for deep integration across all channels, including websites, marketplaces, social media, and brick-and-mortar.

Insights for 7-19-19

By Staff
Saturday, July 13, 2019 5:00 AM The deepest part of the digital transformation is de-siloing the organization and having people come together as a team in a project mode versus a very sequential, ‘this is the innovation, this is the marketing plan, this is the go-to-market strategy and this is the operation and execution plan.’ This becomes a very holistic approach to consumer experience versus doing just a product strategy.

Insights for 7-22-19

By Staff
Saturday, July 13, 2019 5:00 AM To be successful, you need to want it to your core.

Insights for 7-15-19

By Staff
Friday, July 12, 2019 10:00 AM The American people are good, but they have a government that is a mess. Everybody in Washington makes excuses. Nobody takes responsibility even when they have direct responsibility.

Insights for 7-12-19

By Staff
Thursday, July 11, 2019 10:00 AM The propensity to explore online decreases with age; 30 percent of internet users aged 16-24 say they have used lots of websites or apps they’ve not used before and this drops to 10 percent of those aged 55-plus.

Insights for 7-11-19

By Staff
Wednesday, July 10, 2019 10:00 AM No one has come up with the definitive list of key performance indicators for retail stores today and there’s a few reasons for that. First, retail is changing so fast that which metrics will be most important when the changes are complete is not yet known. Second, retail stores of the future are going to be less like each other than they have been in the past.

Insights for 7-10-19

By Staff
Tuesday, July 9, 2019 10:00 AM I think that so many interesting companies are cropping up right now with a really, really tight read on consumer desires and demands. Often, it's the consumer that's starting the company. Retail had become so stale. It became so expected, and I think that there's some really, really interesting entrepreneurs that are diving in.

Insights for 7-9-19

By Staff
Monday, July 8, 2019 10:00 AM It should…be quite concerning to the Commission that Amazon and Google control the majority of all Internet product search, and can very easily affect whether and how price and product information actually reaches consumers. Moreover, these firms are extraordinarily adept at determining how small changes in the way in which information is conveyed affect consumer behavior — given that nearly everything they do is driven by big-data science and machine learning models.

Beyond the Lens: Dr. Rob Kloepfer Uses His Instagram to Explain Eye Conditions

By Stephanie Sengwe
Wednesday, July 3, 2019 11:45 PM Rob Kloepfer, OD’s Instagram page, EyeDrKloepfer, currently stands at 2,627 followers and it won’t be too long before he hits the 3,000 mark. The page, which features images taken by holding his camera up the slit lamp oculars, is a hub for eye conditions that even those who work within the industry and aren’t ECPs haven’t heard of.

Insights for 7-8-19

By Staff
Wednesday, July 3, 2019 4:00 PM We use the word incubator, which is where our small brands can sometimes take big risks that our big brands sometimes cannot take. And sometimes it will be the big brand that makes the biggest risk because big dogs, big puppies. If you make big bets, you tend to get big rewards. It can also sometimes fail but that’s part of the experience.