ALEXANDRIA, Va.—The Vision Council and RX, co-owners of Vision Expo, announced the return of the Italian Trade Commission to Vision Expo East 2024, taking place from March 14-17 at the Javits Center in New York City. Dating back to the 11th century, Italy has been celebrated for its rich craftsmanship in designing opulent and fashion forward eyewear and has played a pivotal role in shaping the global eyewear market with the U.S. holding paramount importance.

For the first time since 2016, Vision Expo East is excited to showcase such an important contingent of designers and the very best of Italian eyewear skill and innovation, show organizers said.
 
"We are delighted to welcome back the Italian Trade Commission to Vision Expo East,” said Fran Pennella, vice president of Vision Expo at RX. “The return of this esteemed delegation is a significant milestone for the show, as Italy's influence on the global eyewear industry is immeasurable. We look forward to fostering meaningful connections, promoting collaboration, and celebrating the extraordinary craftsmanship that defines Italian eyewear.”
 
These designers will be featured on the Vision Expo East exhibit floor as part of the brand-new Italian Trade Commission Pavilion, enhancing the diversity and sophistication of the eyewear showcased at this event. These designers will present their extraordinary eyewear collections, highlighting the fusion of traditional craftsmanship with modern design aesthetics. Attendees can expect to witness a diverse range of styles and innovations that showcase Italy's continued commitment to excellence in the eyewear industry.

The Pavilion will be located on the main floor within the larger Park neighborhood—inside the entrance of Hall 3E adjacent to The Atelier.
 
Erica Di Giovancarlo, trade commissioner and executive director for the U.S., said, “The Italian Trade Commission is excited to participate in Vision Expo East 2024. The U.S. market holds significant importance for Italy's eyewear industry, catering not only to major players but crucially supporting small and medium-sized firms that form the backbone of eyewear manufacturing and distribution.

“Italy's legacy of exceptional craftsmanship and opulent designs dates back to the 11th century. The production and export of stylish eyewear have become integral to the country's economy, with eyewear taking a leading role in this endeavor. Vision Expo East is the principal industry event in the U.S., and we are pleased to bring 18 companies for you to see extraordinary Italian eyewear,” she said.
 
For more information about the Italian Trade Commission, click here.
 
Vision Expo East 2024 will take place at the Jacob Javits Center in New York City from March 14-17, 2024. To secure your spot as an exhibitor, click here. To register as an attendee, click here.