MILAN—Organizers of Mido, which will be held Feb. 3 to Feb. 5, 2024, are encouraging companies to take part in the exhibition's 2024 BeStore Awards, which recognizes the best optical stores in the world in the areas of store design and innovation. Entrants are asked to apply to one of the two categories: BeStore Design and BeStore Innovation by filling out a form and, where requested, and by uploading the files needed to complete the application. An international jury of industry managers, visual merchandisers, designers and design experts will choose the best store in each category.

BeStore Design  examines how the store looks and feels, and how layout, materials, design, furniture and general atmosphere contribute to create a unique shopping experience. 

BeStore Innovation considers all aspects pertaining to the relationship with the customers and with the suppliers, customer interaction and engagement, digital communication, the particular story of the store, its professional, human and emotional aspects, organizers said.  

More details and the entry forms are posted on this section of the Mido website. Photos are also shared of the 2023  BeStore Design winner, Ottica Bux store by Sabino Box, Altumura, Italy and the 2023  BeStore Innovation winner, Megaoptika store by Taras Provic, Lviv, Ukraine.