Many in the eyecare industry are convinced that optometrists must specialize to survive. A recent article published in Review of Optometry summarized a survey taken by 506 optometrists and 95 optometry students. It found three out of four respondents agreed that there should be sub-specialties in optometry. Further, specialization is often viewed as the answer to a branding and profitability problem in optometry. Must we all specialize to survive? Can and will some ODs specialize (or sub-specialize as the above survey described) into niche areas such as vision therapy and work in OD/MD settings where they mostly manage glaucoma or dry eye? Of course. Read More