Quick Take: Costa Sunglasses is redesigning a legacy favorite with the launch of Whitetip PRO. This launch diversifies the PRO portfolio, which now includes a variety of styles and fits across the brand’s most technical line of products.
Specifics: Celebrating the 10th anniversary of the best-selling Whitetip, the Whitetip PRO features a more modern design with added performance features, while still giving a nod to its well-loved predecessor. Whitetip PRO keeps the same proportions as the original frame, coming in as the smallest PRO model, while adding updated aesthetic and performance features for the modern angler. These include six updated technical features to keep frames locked in place when the water gets rough, reduce fogging to keep vision clear and redirect sweat. Whitetip PRO is equipped with Costa's cutting-edge polarized 580 glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa's proprietary Bio-Resin, Whitetip PRO is also lightweight and maintains the durability necessary for long days on the water. Costa’s use of Bio-Resin is a part of its Kick Plastic program, a Costa owned initiative to help reduce the amount of single-use plastic finding its way into our waterways.
Selling Point: Jed Larkin, brand marketing director, Costa Sunglasses, said, “The PRO series represents our top-of-the-line frames for those who need the best of the best for long days on the water. Since we launched the series in 2021 with Blackfin PRO and Fantail PRO, it has been a best-performing series. We’ve worked closely with our pros and guides to fine-tune every detail and engineer a frame that meets the needs for our community. And now, with the addition of Whitetip PRO, we have a PRO frame for everyone - including Costa and MLF pro Casey Ashley, who you will regularly see out on the tournament circuit rocking Whitetip PRO and the entire PRO Series.”
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