Quick Take: Dansharian is adding to its 2024 campaign Armenian Soul: The Iconic Vision. Conceived by Alain Miklitarian and brought to life by Dutch photographer Claudine Grin, the campaign showcases Dansharian eyewear on the Armenian Ballet Company of Paris (YERAZ).
Specifics: New releases in the campaign include a shot showcasing style Vayk, a technical frame with laminated, curvy temples inspired by the winding bank of the river Arp, which flows near the city of Vayk. A specialty of this city is Karshm, a local walnut-based soup with red and green beans, chickpeas and spices. It is garnished with red pepper and garlic. Alain Miklitarian took inspiration from the dish to create the colors of Vayk.
Another shot showcases traditional Armenian headdress. 
Selling Point: The campaign continues with a new photo every Friday. In the second part of the year, a second phase of the campaign will further expand the narrative Armenian cultural richness and artistic expression.
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