Top Line: ELLE and Charmant USA have announced their support of the American Heart Association (AHA)’s “Life is Why” campaign for the month of February. 
Close Up: Charmant USA will donate for every ELLE frame/sun purchased within the promotion package from February 1 - February 29, 2024. For every qualified order in the month of February, participating accounts will receive a free ELLE hat and glove set. 
Bill Hurst, Charmant USA vice president of sales, said, “We are happy to contribute to ELLE’s ‘Life is Why’ campaign. This cause resonates with a lot of families and communities in our lives. The Charmant team is dedicated to bringing more awareness to help aid and cure heart related health issues. Thank you, American Heart Association, and to everyone that participates.”  
Charmant will be sharing this initiative via social media channels, highlighting the initiative on the company’s website, and featuring it their monthly flyer.
Vital Stats: “Life is Why” is the American Heart Association’s consumer giving campaign that unites corporate supporters, consumers, and passionate volunteers in transforming communities together. The full mission gifts raised could save and improve lives by funding a variety of programs and initiatives:
• Teach a family how to save a life through hands-only CPR- $40.
• Provide resources to help heart failure patients better manage their health- $75.
• Provide four new mothers infant CPR skills to save their child’s life if stop breathing- $150.
• Provide thousands of people who don’t speak English with materials to help them learn how to lower their risk of heart disease or stroke- $500. 
• Fund city-wide education for health care providers on best practices around lowering blood pressure- $1,500.
• Provide clinic serving an under-resourced area with cholesterol resources and patient consultation- $2,500.
Interested Charmant customers can contact their sales consultant for further information.
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