Quick Take: EYECONS Agency, a multi-faceted consultancy devoted to the eyewear industry, has released its first capsule collection of apparel focused on eyewear enthusiasts.
Specifics: The Fly-Leisure collection features an emerald pleated velour tracksuit branded with the EYECONS logo. This limited-edition release includes just 50 pieces and draws inspiration from contemporary art, urban landscapes and the dynamic energy of New York City. The collection is designed to offer a seamless transition from casual elegance to athletic performance. Each piece is handcrafted in the U.S. using premium fabrics and hardware. EYECONS teamed up with Atlanta-based designer Reese Alexander, owner and creative director of the independent clothing brand Reese Alexander, to create the collection.
Selling Point: Tarrence Lackran, founder and CEO of EYECONS, said, “Our goal with this capsule collection is to continue to elevate eyewear as a key driver in the fashion space. By catering to the eyewear enthusiast, it reinforces our commitment to building community and broadening the industry’s presence. We put our logo on each piece of the collection because it’s inspiration from the traditional eye chart is easily recognizable along with the unique spelling of our company’s name which is an ode to the professionals that make up the eyewear community.” About the collaboration with Alexander, Lackran added, “Inclusion and Diversity is the foundation of our agency. As a black-owned agency it was important for us to tap into the mind of another black creative whose vision we admire for our first release. Working with Reese has allowed us to design a collection that is authentic to who we are and embrace the diversity of our industry and the clients we serve.” The Fly-Leisure capsule collection is available for pre-order on the EYECONS Agency website. Sizes will range from XS to XXXL.
www.eyeconsagency.com