INSIGHTS Are Consumers Embracing the Omnichannel Experience? By Staff Tuesday, April 23, 2024 10:27 AM "For retailers, the pressure to be everywhere their customers are has never been greater."Al Ko, CEO of Auctane, parent company of ShipStation, commenting on a study from ShipStation and Retail Economics, “Calming the Channel Chaos.” The research found that a large majority of consumers are blending online research, physical store visits and options such as buy-online and in-store pickup before making a purchase.