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Vision Monday’s Mary Kane (l) and Jamie Wilson talked about independent ECPs and the “shop small” trend during the first ever pop-up talk for Vision Expo West 2016.
20/20 Magazine’s James Spina educated the audience in the Galleria Lounge about how the publication spots trends, in his Pop-Up Talk titled “20/20’s TrendSETTING—Don’t Just Follow Fashion…Set It.” Spina was able to get audience members to describe certain frames as if they were “selling” specific product to a customer and he gave out eyewear as a reward to ECPs for participating.
NEW YORK—Attendees will have a free opportunity to engage and discuss relevant topics in a non-traditional, dynamic learning format with pop-up talks occurring at Vision Expo East.

Lounges will host talks on various topics, from eyewear trends to information specifically for young professionals. The goal of these pop-up talks is to provide attendees with engaging and valuable experiences right on the show floor—all with the opportunity to network, interact and ask questions.

Vision Monday’s associate editor Jamie Wilson, and assistant editor Stephanie Sengwe will host a Pop-Up talk on Friday, March 31 at 11 am in the Galleria Lounge titled “Bricks & CLICK: Social Media Meets Optical on Main Street.” As independent ECPs emphasize service and choice as a competitive edge, they can also knit closer ties to their towns and local communities via social media.

Don’t miss out on hearing about some of the great ideas and tactics ECPs are using to do that today. Find out which efforts have attracted Vision Monday’s attention and reflect both the rise of many consumers’ desires to “Shop Local” and today’s varied and valuable social media interactions to build awareness and stronger customer connections.

20/20 Magazine’s James J. Spina, VP/editor-in-chief along with his editorial team of Christine Yeh, executive editor; and Victoria Garcia, associate editor, and Jillian Urcelay, assistant editor will present “20/20 SocialEYEzing With Style” on Saturday, April 1 at 11 am in the Galleria Lounge.

If you are considering eyecare and eyewear as a serious business, this session will outline ways to reach your patient as a consumer eager for some style and fashion in their eyewear and sunwear.