NEW YORK—In its March cover story, “Cultivating Luxury Eyewear,” Vision Monday speaks to eyecare professionals and retail leaders in the global luxury sector of the eyewear market and identifies today’s luxury customers, how they have changed, and the factors advancing the “luxury experience.” The article also looks at some of the challenges faced by the sector in the past few years and how they have met those challenges. In addition, the article examines the importance of targeting today’s mature Baby Boomers, Millennials and Gen X customers in distinct ways in the luxury eyewear market.

The feature also discusses the many interpretations of the term “luxury” in the eyewear space and cites examples of how the luxury market continues to show its resilience in the face of adversity.

Finally, the article asks the experts in the luxury eyewear sector to help identify some of the possible trends on the horizon for the remainder of 2024 and what it needs to do to stay ahead of the competitive curve. To read this article and others from the March 2024 issue of Vision Monday, click here.