The global organic personal care market size has been on the rise over the past few years and is projected to reach $25.11 billion by 2025, according to a new report by Grand View Research. This market includes “clean beauty” products, a term that has no precise definition but can includes cosmetics and personal care products that are free from synthetic fragrances, preservatives, parabens, petrochemicals, and harsh cleaners such as sodium lauryl sulfate.

The report indicated that the growing demand for organic products has resulted in an increase in their availability in supermarkets, malls, and drugstores. In addition, growth in online markets where consumers can access a wide range of products from any part of the world has been a primary reason for increase in accessibility and is expected to remain a key contributing factor for the market growth over the forecast period. Online stores also give consumers the opportunity to gain access to products that would otherwise not be available in local stores and malls, which has made them especially popular in emerging markets.

North America was the largest regional segment of the organic personal care market in 2018, and is expected to continue leading over the forecast period, on account of rising demand for safe and natural products. Over the past few years, companies have been introducing new and innovative products specifically designed to cater to the various consumer needs. Major players such as L’Oréal, The Body Shop, and Estée Lauder have launched new organic products that target aging population.

The accompanying infographic by Stella Rising, a media, marketing services, and business consulting firm for brands, offers a detailed look at the growing market for clean beauty products.