MILAN—Mido presented three major awards at its 2024 edition: the BeStore Award, the Stand Up For Green Award and the CSE – Certified Sustainable Eyewear Award. All three were presented at the OTTICLUB with Mido president Giovanni Vitaloni and radio host Petra Loreggian. The awards ceremony opened with the presentation of the BeStore Award for Design to Anaïs Murith’s LENETA - Concept Store Optique, a Swiss optical center, for its combination of beauty, retro appeal, contemporary aesthetics and responsible selling. The Innovation award went to Vitor Martins' Ótica Maxivisão from Portugal, both for its strong social commitment, through several solidarity missions in five countries, and for its focus on environmental protection.

The winner of the Stand Up For Green award for the most sustainable booth at the show this year was CSO Costruzione Strumenti Oftalmici, an Italian company whose booth was entirely designed on the basis of the use of circular materials.

Finally, the CSE - Certified Sustainable Eyewear Award, created by Mido in cooperation with ANFAO and Certottica, to assess sustainability in the global eyewear industry, is split into six categories. This year’s winners are:

 
 
● CSE Award Cases Rest of the World: AQUA by EXPLORIS ASIA LIMITED (China)

● CSE Award Cases Europe: BABE 24 by LLEXAN ITALIA (Italy)

● CSE Award Frames Rest of the World: NATURA by NEWAY MACAO (Macao)

● CSE Award Frames Europe: TOMMY HILFIGER by SAFILO (Italy)

● CSE Award Sunglasses Rest of the World: LONGCHAMP by MARCHON (USA)

● CSE Award Sunglasses Europe: ROLF (Austria)