ALEXANDRIA, Va.—The Vision Council has developed an industry-focused version of the successful consumer Digital Eye Strain Report, which is now available to Vision Council members.

This new resource includes an amended version of the consumer infographic that can be used within the industry on social media or as a “leave behind” for members and their accounts. The report will be available online, and members are encouraged to print the report and corresponding infographic as they see fit, according to The Vision Council.

Developed by a working group in response to member demand, this new report can be utilized by Vision Council members and their accounts, including the ECP community and sales representatives, as well as for internal company education and corporate knowledge development.

This industry-focused report is designed specifically for members of the optical industry, focusing on the statistical findings from VisionWatch data in order to inform readers about consumer perceptions of digital eye strain and computer eyewear, and their knowledge of the many option available in today’s market. A supplemental report is also available, providing a more detailed breakdown of the VisionWatch data and giving members the information needed to make informed business decisions.

As the information becomes available, further editions of this report will include trended data and other yearly market changes.
For more information contact Jessica Lutz at jlutz@thevisioncouncil.org.