Vision Monday


NovaBay Pharmaceuticals Expands Sales Organization

By Staff
Tuesday, July 10, 2018 12:15 AM

EMERYVILLE, Calif.—NovaBay Pharmaceuticals said it has completed the most recent planned expansion of its salesforce by hiring seven sales representatives. The company now has a commercial salesforce of 45 representatives to sell its Avenova lid cleaner. “We are very encouraged by the high quality of our new hires, all of whom have significant experience in promoting prescription ophthalmic products,” said Mark M. Sieczkarek, NovaBay’s chairman, president and CEO. “Our new sales representatives are being deployed in what we believe to be under-served territories and will target high Avenova prescribers with the goal of increasing the number of prescriptions per physician.”

He continued, “We are working in parallel to secure new or enhanced health plan insurance coverage, which we expect to improve revenue per unit and the number of units covered by commercial insurance. We plan to hire an additional 10 to 15 sales representatives this year, anticipating that new sales representatives typically require about six months to make meaningful contributions to Avenova sales.”
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