Vision Monday


#National Sunglasses Day Is Today!
ECPs Can Take Part and Get Involved

By CLICK Staff

Wednesday, June 27, 2018 10:15 AM

ALEXANDRIA, Va.—For the fifth consecutive year, The Vision Council is promoting the importance of UV-protective eyewear with the celebration of National Sunglasses Day, today, June 27. The annual event serves as a reminder to consumers that wearing sunglasses is not only fashionable, but also an important way to protect the eyes from long- and short-term damage from the sun’s UV rays. National Sunglasses Day has garnered support and promotions from organizations across the eyewear and eyecare industry. National Sunglasses Day only continues to make waves through its campaign. In 2016 and 2017, the campaign went viral garnering more than 586 million and 900 million print and online, social media and broadcast impressions.

Additionally, in 2017, the official campaign hashtag was trending as No. 1 on Twitter throughout June 27. The campaign earned a bronze media relations award via Bulldog reporter in 2016 for best use of social media in the business/consumer space.

ECPs and optical retailers are taking part from all corners of the U.S. and can take advantage of The Vision Council’s official marketing collateral materials. Via The Vision Council’s online portal, they can access ready-to-use logos, social media images and sample posts, downloadable posters, web banners, FSI starbursts and more to bolster National Sunglasses Day efforts.

ECPs are also encouraged to use The Vision Council’s brand and official hashtags in their promotions: Given that The Vision Council is the official owner of National Sunglasses Day, they encourage you to refer to The Vision Council when promoting National Sunglasses Day, as well as utilize their official hashtags #NationalSunglassesDay and #SunglassSelfie, when applicable.

Here are a few of the ways that The Vision Council is spreading the word about National Sunglasses Day:

  • Celebrity- and blogger-sponsored Instagram posts to be published today promoting the occasion.

  • An influencer Instagram “takeover” via the Eyecessorize account to showcase how the influencer incorporates sunwear into their everyday lifestyle.

  • A nationally syndicated segment on “Daytime,” and three regional broadcast segments on “KTLA,” “Good Morning Connecticut” and CT Style,” to all air on June 27 spreading the word about National Sunglasses Day and the importance of UV eye protection.

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