Giovanni Zoppas (l) and Fabrizio Gamberini.
​
MILAN, Italy— Marcolin SpA this week announced the next stage of the Marcolin USA/VIVA International Group integration execution, which includes “the restructuring of its business to further enhance its consumer focus and drive the brand portfolio closer to market,” the company said, adding, “This realignment will deliver greater efficiencies throughout the organization.”

As part of the integration process, it has been decided to merge, by the end of the year, the current headquarters of Marcolin USA in Scottsdale, Ariz. into the New Jersey operation, formerly the VIVA International Group headquarters.

Marcolin SpA acquired VIVA International Group in December 2013, as previously reported. The company said its announcement of the integration is an evolution of that strategy.

The combined headquarters in New Jersey will bring the company closer to customers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally. “As part of this effort, Marcolin USA is also reinvesting in the New Jersey Distribution Center (implementing automatized technologies), in SAP (rolling the software platform also in this facility) and working from the sourcing base to the retail footprint to ensure it is in the best position to bring elevated consumer experiences to market,” said Fabrizio Gamberini, CEO of Marcolin USA.

He added, “The decision to combine our beloved Scottsdale headquarters workforce in New Jersey is a difficult one, but it will put our business in the strongest position possible to continue to deliver long term profitability and growth.”

“The increasing power of Marcolin brands offering, diversity and balance of its portfolio, is our competitive strength,” said Giovanni Zoppas, worldwide CEO of Marcolin Group. “In light of a faster go-to-market, it is more essential than ever, to sharpen our focus on the consumer to maximize opportunities for product innovation and brand management in the marketplace.”

Marcolin also said it anticipates completing its review of its organization by the end of the current fiscal year. The exact number, timing and location of positions impacted will not be known until the review is completed and employee representative bodies have been consulted in accordance with local legal requirements, the company’s statement said.

In 2013, Marcolin sold about 13.4 million eyeglasses with more than 1,350 models. Its current company portfolio of brands includes:Emilio Pucci, Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod's, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, GUESS, Gant, Harley-Davidson, Marciano, Catherine Deneuve, SKECHERS, Bongo, Candie’s, Rampage, Viva, Magic Clip, Savvy, Marcolin, National and Web.