NEW YORK—Luxottica celebrated the launch of the Gigi Hadid for Vogue Eyewear collection on June 27 at Industria, which kicked off the second chapter of the #ShowYourVogue campaign.

In attendance were Fabrizio Uguzzoni, Luxottica Wholesale North America president, Leonardo Del Vecchio, Luxottica founder and chairman as well as Hubert Sagnieres, Essilor’s CEO and chairman.

The collection and campaign were revealed that night as Hadid celebrated with notable models, actors and influencers such as Andrea Pejic, Skai Jackson, Kitty Cash, Jazmin Grace Grimaldi, Ian Mellencamp, Cipriana Quann and Mariah Strongin. Guests were able to try the new styles, mingle and dance to music by Alexandra Richards.

“Gigi’s amazing personality and fresh attitude perfectly match the #ShowYourVogue vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level,” said Greta Gervasini, Vogue Eyewear global marketing manager.