MIRAMAR, FLA.—For Eyes Optical
, a division of GrandVision NV
, has announced the launch of Healthy Eyes
, a savings program that aims to provide affordable eyecare to patients by tailoring its offerings to organizations and companies. The program fills a much needed void in the market, “as companies with fewer than 50 employees are not required to provide health insurance, and as a result rarely offer vision benefits,” according to the announcement.
“Healthy Eyes is another bold move toward For Eyes’ mission to bring the world into a clearer perspective,” For Eyes Optical chief executive officer Jose R. Costa said in the announcement. “We know that to reach the most people, and to grow in step with our own vision, we need to think big. Reaching the general market is important, but this targeted organizational effort represents new thinking for our brand.”
Healthy Eyes participants may receive benefits such as 10 percent off eye exams, 30 percent off complete frames and lenses, 20 percent off conventional contact lenses, 10 percent off disposable contact lenses, 10 percent off sunglass frames and 10 percent off accessories, according to the announcement. The savings program is aimed at “helping For Eyes maintain and increase a competitive advantage through improved pricing and Super Hero customer service,” the announcement noted.
Founded in 1972 in Philadelphia, For Eyes has grown to 116 stores across the United States and in December 2015 became a part of GrandVision, a global leader in optical retail with 6,700 stores across 43 countries.
Organizations interested in finding out more information about the plan can visit the website or call 800.FOR.EYES for more details.