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Gilda Mehraban Named Director of Global Business Development at Zyloware

By Staff

Monday, July 9, 2018 12:21 AM

PORT CHESTER, N.Y.—Zyloware Eyewear has announced that Gilda Mehraban is joining Zyloware’s global sales division as director of global business development, a new role, which becomes effective on July 5. “Gilda’s wealth of experience and industry knowledge makes her a key addition to the Zyloware family. With our recent unprecedented growth combined with the immensely successful launch of Shaquille O’Neal Eyewear, someone of Gilda Mehraban’s caliber is exactly who we need to further our outreach throughout the optical industry,” remarked James Shyer, co-CEO and chief operating officer of Zyloware Eyewear.

Mehraban was previously the director of business development for De Rigo REM, managing and developing the company’s key accounts channel of distribution across the U.S. and Canada as well as growing revenue by identifying new business opportunities. She had been with De Rigo REM for six years as head of brand marketing. Prior to working with the company, Gilda was the director of business affairs and legal counsel for CMG Worldwide, where she oversaw marketing and legal. In that role, she was involved in both the marketing and creating licensing opportunities for approximately 200 entertainment, music, sports and historical properties.

In her new position at Zyloware, Mehraban will operate within the global sales division to identify opportunities and capture business in new markets, the company said, adding, “This newly created role requires a thorough knowledge of the optical industry competitive landscape and Zyloware’s portfolio of brands, products and services. Gilda’s innovative thinking and vision will help to enhance the strategic direction, growth and profitability of Zyloware Eyewear as the company continues to grow and expand over the next upcoming years.”

Zyloware Eyewear was founded in 1923 by Joseph Shyer as a manufacturing facility in Long Island City, N.Y. Currently in their 95th year of business, the Zyloware family continues its heritage of fine craftsmanship and style along with dedication to the community. Zyloware believes everyone should have access to quality eyewear and is proud to partner with several optical charities to help bring vision care to those in need.
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