Vision Monday


Eye-DNA Updates its 3DNA Eyewear System

By CLICK Staff

Wednesday, August 22, 2018 11:45 AM
NEW YORK—Eye-DNA has updated its 3DNA eyewear system, including an interactive retail kiosk with two new frame collections, an 80-piece swatch book and eyewear design software v1.6. The 3DNA eyewear system offers optical retailers digital customization tools based on 3D scanning and design, enabling them to provide customers with user-designed, precisely-fit premium eyewear.

The interactive touchscreen kiosk for retailer ECPs now includes integrated 3D scanning, and a swatch book holding physical swatches of all 80 material options. The kiosk runs the latest v1.6 design app, including new features such as swipe-to-browse, style compare, auto fit and live assist. The software ships with four frame collections with 12 styles per collection, including classic, spring 2018 collection, and two new guest designers, Niels Ravn and David Keith.

Niels Ravn is an eyewear entrepreneur operating his own design studio, EyeConcept, in Aarhus, Denmark. His collection of shapes for 3DNA are a modern, understated take on the best-selling eyewear trending in the Nordics.


David Keith is the founder of San Diego's “Spexwax,” an eyewear design and production company. His 12 shapes are edgy and wild. Spexwax shapes translate into funky, thick styles with an unmistakable look, combining boldness with a side order of fun.

All collections can be ordered in titanium, stainless steel, Mazzucchelli acetate, stone, mother-of-pearl, wood, buffalo horn, cork, carbon fiber and recycled vinyl made by Spexwax.
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